Eric Baye

Hello, I am ERIC BAYE.

Amazon Expert – Strategy, Sales, Logistics & Performance

With over 5 years of experience in the Amazon ecosystem, I support brands in their growth and optimization on the marketplace, mastering all key pillars:

- Strategy & Positioning: Definition of a roadmap adapted to the brand's objectives (Vendor or Seller).

- Visibility & Acquisition: Optimization of product listings (SEO, A+ Content, Store), advertising strategies (Amazon Ads), and customer review management.

- Sales & Profitability: Price management, promotions, Buy Box, and margin improvement through a data-driven approach.

- Logistics & Supply Chain: Inventory management, demand forecasting, FBA/FBM, and resolution of issues related to penalties and chargebacks.

- Alternative Marketplaces: Experience on other platforms such as Cdiscount, eBay, and Walmart.

📈 A proven track record

I played a key role in the development of a premium beauty brand, Poderm, where I helped multiply revenue by 8 in 3 years. As head of marketplaces, I structured the Amazon strategy, optimized operations, and strengthened profitability, both in Vendor Central and Seller Central.

Before that, I was an agency consultant, supporting numerous brands in implementing high-performing strategies on Amazon, and I developed in-depth expertise on brand issues, negotiations with Amazon, and operational challenges.

🔹 Want to structure or accelerate your growth on Amazon?

I can help you optimize your presence and profitability through an approach based on analysis, optimization, and performance.

Contact me to discuss your objectives and the solutions adapted to your brand.