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Erica PasqualettoEP

Erica Pasqualetto

Senior Customer Experience / CRM / Loyalty & Sales

€495/day
2 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Erica

**Passionate about business, I support your company in its growth by helping you build the organization and business processes that precisely meet your current or future challenges. 📧Contact me for a personalized proposal**

⭐ My background, in a few words

After an initial entrepreneurial experience of 5 years, I joined companies (start-ups/scale-ups) over the last 10 years to support their organizational overhauls, with a common thread:
- Customer revenue development
- Process optimization

Since 2022, I have been exclusively dedicated to my consulting activity with a methodology whose effectiveness I have proven over the last 15 years.

⭐ My main areas of expertise

*PEOPLE*


✔ Design of high-performing organizations and variable compensation models
✔ Training in digital customer relations
✔ Coaching of your operational teams in co-construction with managers
✔ Creation/overhaul of customer relations departments (salespeople, call center agents, CSMs...)

*CLIENT & REVENUE*


✔ Study of your customer journey & optimization
✔ Development of your service/product
✔ Elaboration of your business processes
✔ Elaboration of CRM/Customer Success programs in SaaS and e-commerce models, including: loyalty programs, surveys (NPS, CSAT), cross-selling, up-selling...
✔ Website/e-commerce copywriting: transactional emails, customer review management, drafting your T&Cs, your help center...

*PERFORMANCE*


➡ I help you see clearly
Implementation of financial, commercial, or customer care performance management tools

➡ I make the numbers talk
Analysis of your data and recommendations tailored to your objective
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • AXYDIS
    Digital Transformation
    TELECOMMUNICATIONS
    January 2025 - March 2025 (2 months)
    Cergy-Pontoise, France
    As part of scaling a commercial activity in the telecommunications sector, I brought my project management and change management expertise to the team.

    - Definition of the After-Sales Service journey & management rules
    - Implementation of a CRM tool (Zendesk)
    - Development and configuration of transactional and relational emails
    - Training the team on best practices
    - Data centralization and dashboard construction
    Customer Relationship Management (CRM) customer journey Training Facilitation
  • EN VOITURE SIMONE
    Malt logoOn Malt
    Implementation of a Customer Program & POC
    TRANSPORTATION
    October 2022 - April 2023 (6 months)
    Paris, France
    Customer Success Project Management Consulting Customer Satisfaction Customer Journey Process Optimization Operational Performance Customer Relationship Management (CRM) Loyalty Marketing
  • EN VOITURE SIMONE
    Transition Management and Industrialization/Process Support
    TRANSPORTATION
    August 2023 - May 2024 (9 months)
    Paris, France
    Zendesk Team Management Automation Technical Documentation Change Management Lean Management Performance Management Performance Improvement

Reviews

5.0

Out of 2 ratings

E

Edouard

En Voiture Simone

Reviewed on 11/2/2022

M

Mohamed

MMSPORT

Reviewed on 9/10/2022

Recommendations

AM
MB
FU
+1
Adil Mad and 3 other people have recommended Erica

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