About Erica
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- PrimelisSEA ConsultantDIGITAL AND ITJanuary 2022 - December 2025 (3 years and 11 months)92300 Levallois-Perret, France• Management and optimization of acquisition campaigns (Google Ads, Meta Ads, LinkedIn Ads…).• Performance analysis and production of weekly and monthly reports.• Strategic recommendations aligned with defined objectives.• Coordination with technical and marketing teams on client projects.• Competitive intelligence/Benchmarking• Work with English-speaking clients.
- AugetMarketing Strategy ConsultantE-COMMERCESeptember 2021 - December 2021 (3 months)Paris, France• Definition and deployment of a digital marketing strategy to highlight key commercial periods (holiday season).• Audit of the brand's online presence (social media, content, positioning) and formulation of strategic recommendations.• Identification and activation of visibility and acquisition levers (social media, sponsored campaigns, content).• Design of creative briefs for Social Ads campaigns (marketing angles, messages, visuals).• Optimization of brand messaging to enhance engagement and conversion.• Competitive intelligence and trend analysis to refine digital positioning.
- KeywordsLQA Tester (Localization Quality Assurance)VIDEO GAMES AND ANIMATIONJanuary 2018 - January 2019 (1 year)Montréal, Canada• Verification of the localization quality (LQA) of multi-platform video games, with a focus on message clarity and user experience.• Translation and adaptation of content from English to French (UI, dialogues, tutorials), ensuring their impact, fluency, and suitability for the target audience.• Content optimization to ensure clear, engaging, and consistent communication throughout the user journey.• Identification and correction of linguistic errors (spelling, tone, style) to improve perceived quality and content comprehension.• Analysis of in-game context to ensure a smooth and friction-free user experience.• Detection of integration issues impacting the experience (truncation, variables, readability).• Writing detailed tickets in English and collaborating with technical teams to improve the overall product quality.• Working in an international environment, with a high demand for precision in written communication.
Recommendations
Be the first to recommend Erica
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Digital Marketing Expert TrainingOreegami2021Formation Expert Marketing Digital
- Master 2 Transmedia – HonorsInstitut d'Études Politiques de Grenoble2014Master 2 Transmédia – Mention Bien