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Erica M.EM

Erica M.

Digital Acquisition Consultant 🚀

€450/day
Versailles, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Erica

Are you looking for afreelance specialist in paid campaign managementcapable of maximizing your visibility and conversions on Google Ads and social media?

I will help you create, optimize, and monitor your paid campaigns with a results-oriented approach.
My goal:to turn every euro invested into qualified traffic, leads, or sales.

My complementary skillsin digital marketing allow me to integrate your Ads campaigns into **a coherent and high-performing global strategy**: content optimization, newsletters, organic social media, user experience, and project coordination.

Specifically, I can help you with:
• Defining and managing your Google Ads and Social Ads campaigns (Facebook, Instagram, LinkedIn…)
• Creating effective, targeted ads optimized for your audience
• Analyzing performance and adjusting your campaigns to maximize ROI
• Optimizing your content and digital assets to enhance the impact of your campaigns
• Coordinating your digital projects to ensure coherence and effectiveness

I work in French and English, in various environments (agencies, associations, SMEs, international), and I place great importance on precision, understanding your objectives, and fluid communication.

🤝Types of missions:
Google Ads • Social Ads • Campaign Audit and Optimization • Digital Strategy • Social Media • Content & Newsletters

Let's discuss your project to boost your paid campaigns! đź“§
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Versailles (up to 50km), Paris (up to 50km)

Experience

  • Primelis
    SEA Consultant
    DIGITAL AND IT
    January 2022 - December 2025 (3 years and 11 months)
    92300 Levallois-Perret, France
    • Management and optimization of acquisition campaigns (Google Ads, Meta Ads, LinkedIn Ads…).
    • Performance analysis and production of weekly and monthly reports.
    • Strategic recommendations aligned with defined objectives.
    • Coordination with technical and marketing teams on client projects.
    • Competitive intelligence/Benchmarking
    • Work with English-speaking clients.
    Google Ads Campaign Project Management Social Ads Strategic Recommendations Performance Management
  • Auget
    Marketing Strategy Consultant
    E-COMMERCE
    September 2021 - December 2021 (3 months)
    Paris, France
    • Definition and deployment of a digital marketing strategy to highlight key commercial periods (holiday season).
    • Audit of the brand's online presence (social media, content, positioning) and formulation of strategic recommendations.
    • Identification and activation of visibility and acquisition levers (social media, sponsored campaigns, content).
    • Design of creative briefs for Social Ads campaigns (marketing angles, messages, visuals).
    • Optimization of brand messaging to enhance engagement and conversion.
    • Competitive intelligence and trend analysis to refine digital positioning.
    Google Ads Campaign Digital Marketing Project Management Strategic Recommendations Social Ads
  • Keywords
    LQA Tester (Localization Quality Assurance)
    VIDEO GAMES AND ANIMATION
    January 2018 - January 2019 (1 year)
    Montréal, Canada
    • Verification of the localization quality (LQA) of multi-platform video games, with a focus on message clarity and user experience.
    • Translation and adaptation of content from English to French (UI, dialogues, tutorials), ensuring their impact, fluency, and suitability for the target audience.
    • Content optimization to ensure clear, engaging, and consistent communication throughout the user journey.
    • Identification and correction of linguistic errors (spelling, tone, style) to improve perceived quality and content comprehension.
    • Analysis of in-game context to ensure a smooth and friction-free user experience.
    • Detection of integration issues impacting the experience (truncation, variables, readability).
    • Writing detailed tickets in English and collaborating with technical teams to improve the overall product quality.
    • Working in an international environment, with a high demand for precision in written communication.
    Project Management Video Game Localization English to French Translation Multicultural Environment User Experience (UX)

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Education

  • Digital Marketing Expert Training
    Oreegami
    2021
    Formation Expert Marketing Digital
  • Master 2 Transmedia – Honors
    Institut d'Études Politiques de Grenoble
    2014
    Master 2 Transmédia – Mention Bien

Skill set

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