Freelancer profile translated to English.
Back to original languageAbout Erica
My role is to help you identify the digital pollution hotspots of your digital activities and guide you towards **sustainable digital practices**.
In a context where digital technology contributes to greenhouse gas emissions, I am committed to **guiding you towards a responsible digital transition**.
The goal is to combine economic performance and positive impact, for business growth aligned with current environmental challenges.
Together, we can:
- **Assess the environmental footprint of your digital presence**: Audit of the carbon footprint of your website and your digital uses.
- **Decarbonize your digital operations**: Optimization of web eco-design, eco-socio-responsible SEO, and decarbonization of your sites and campaigns.
- **Adopt sober and robust digital marketing**: Optimization of user journeys and promotion of responsible digital practices.
My key skills:
- **Responsible Digital**: Web audit and decarbonization, eco-design, eco-socio-responsible SEO, usage optimization.
- **Digital Marketing**: SEO, SEM, Content Marketing, Email Marketing, Marketplaces.
- **Digital Project Management**: Launch, redesign and UX/UI optimization, feature integration, catalog management.
- **Analysis & Performance**: Keyword analysis, ROI/CPA/ROAS tracking, conversion rate optimization, data analysis.
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- INUIQSustainable Digital Marketing ConsultantSeptember 2024 - Today (1 year and 11 months)As a digital sustainability consultant, I empower companies to navigate the challenges of digital sustainability, focusing on website decarbonization through performance optimization and the development of comprehensive eco friendly digital practices.
- UPERGYE-commerce Specialist (B2B/B2C) | WebmasterSeptember 2014 - March 2024 (9 years and 6 months)Sand, FranceDigital marketing and e-commerce specialist in the field of providing solutions for autonomous energy. In charge of supervising all sales operations and marketing activity for products such as batteries, cells, chargers, torches and solar panels. I take responsibility for traffic acquisition, brand visibility, the constant improvement of the shopping experience and business development on several B2B websites of Upergy group.
- SPARTOO.COMDigital Growth and Customer Care Specialist - ItalyMay 2011 - July 2014 (3 years and 2 months)Developed and implemented initiatives in SEO optimization, customer service, and influencer collaborations to maximize visibility and conversions within the Italian market.
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Education
- Master's degree, International Relations and AffairsUniversità degli Studi di Trieste2006Master's degree, International Relations and Affairs
- Geopolitics, GeopoliticsUniversité Paris Sorbonne (Paris IV)2006Geopolitics, Geopolitics