Freelancer profile translated to English.
Back to original languageAbout Enzo
Enzo Valinducq Google Ads & Acquisition Expert for e-commerce
đŻ Google Ads & SEO Consultant specialized in e-commerce
Before becoming a consultant, I was an e-merchant:
I understand the real stakes behind every click, every cart, and every euro spent. My approach is based on a complete mastery of Google Ads and a business vision focused on profitability
The objective is simple:
Turn your advertising budgets into sustainable growth
I work to create, structure, and optimize your Google Ads e-commerce campaigns (Search, Shopping, Performance Max) and to ensure reliable data tracking via GA4, Google Tag Manager, or Consent Mode v2
I also support brands in building a global acquisition strategy with SEA & SEO
I don't just analyze ROAS, I manage campaigns like an e-merchant aiming for real profitability.
My expertise:
đ Google Ads (core business)
- Creation, structuring, and management of Search, Shopping, Display & Performance Max campaigns
- Continuous optimization, advanced segmentation, and scaling
- ROI management, reporting, and margin-oriented acquisition strategy
đ SEO & Organic Acquisition
- On-site optimization, internal linking, transactional keywords, and e-commerce content
- Complementary SEA + SEO strategies to maximize visibility and reduce acquisition cost
đŠ Tracking & Analysis
- Google Tag Manager, GA4, Consent Mode v2, Simprosys
- Multi-channel conversion tracking, tracking audits, and data reliability
đ CRO & UX Design
- Optimization of the user journey on Shopify & WordPress
- Improvement of conversion rates and product pages
âïž Emailing & Automation
- Cart abandonment scenarios, targeted newsletters, and marketing automation
- Use of AI and no-code to increase performance
đš Contact me!
Response within an hour, no obligation
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Nancy (up to 50km), Lyon (up to 50km), Lille (up to 50km), Toulouse (up to 50km)
Experience
- Agence SWGoogle Ads ConsultantDIGITAL AND ITNovember 2025 - Today (7 months)Nancy, France
Management of various e-commerce accounts
At SW Agency, I managed a portfolio of several e-commerce sites with very different issues and markets. I was responsible for the complete management of Google Ads and Bing Ads campaigns, with particular attention to account structure, targeting, and bidding strategies to improve media profitability.Implementation of high-performance Shopping strategies
I carried out actions dedicated to the development of the Shopping channel, including enriching product feeds and optimizing Google Merchant Center attributes to enhance catalog quality and product visibility.Depending on the needs, I implemented strategies based on margins, best sellers, and signals of interest to improve campaign reach and effectiveness.Business analysis and optimization recommendations
I conducted in-depth performance monitoring around key indicators: ROAS, CAC, MER, conversion rate. My role included prioritizing high-profitability products, reallocating budgets, identifying under-exploited levers, and proposing concrete actions to support the growth of the managed stores. - Auro FranceGoogle Ads Consultant | E-commerceE-COMMERCEOctober 2025 - Today (8 months)Nancy, France
Google Ads Campaign Management
I assisted Auro France in managing and optimizing its e-commerce-focused Google Ads campaigns. My role was to maximize product visibility while improving profitability.Google Merchant Center Feed Optimization
I carried out comprehensive work on the Google Merchant Center feed: optimizing titles, descriptions, product attributes, Google categories, images, and correcting validation errors.The goal was to improve feed quality and Shopping ad relevance to reduce acquisition costs and increase conversions.Performance Monitoring and Recommendations
I ensured precise monitoring of KPIs (CPC, CTR, cost per conversion, ROAS) and provided regular recommendations to guide marketing decisions. All optimizations aimed to improve campaign profitability and enhance the visibility of product ranges in a competitive market. - AlsabricoGoogle Ads Consultant | E-commerceE-COMMERCEJune 2025 - Today (1 year)Nancy, France
Google Ads & Bing Ads Campaign Management
I assisted Alsabrico, a store specializing in ecological materials, in managing and optimizing its Google Ads and Bing Ads campaigns.I restructured Search, Shopping, and Performance Max campaigns to capture more qualified traffic, improve ROAS, and enhance the visibility of profitable products.Google Merchant Center Feed Optimization
I performed a complete optimization of the product feed: titles, attribute enrichment, category improvements.This Merchant Center improvement increased the relevance of Shopping ads and maximized reach to the most effective audiences.E-commerce Tracking Setup and Key KPI Monitoring
I configured advanced e-commerce tracking via Google Tag Manager and GA4 to precisely monitor cart additions, purchase funnels, and conversions.Thanks to this reliable data, I was able to analyze essential KPIs (ROAS, conversion rate, CAC, MER) and adjust bidding strategies, budgets, and product priorities based on their actual profitability.
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Education
- ONLINE TRAINING - Self-taughtSelf-taught and E-learningPlusieurs années d'apprentissage autodidacte sur Google Ads, SEA, e-commerce et stratégies d'acquisition. J'ai développé une solide expertise en optimisation de campagnes, tracking avancé, Google Tag Manager, analytics, structuration de comptes, stratégies web ROlstes et développement de boutiques en ligne performantes.
- DUT - Marketing Techniques (Specialization: Digital Marketing, E-business, and Entrepreneurship)University of Lorraine - IUT Nancy Charlemagne2023Formation spécialisée en marketing digital, e-commerce, stratégies d'acquisition et business en ligne. Le parcours MD2E m'a permis de développer des compétences sur Google Ads, SEO/SEA, growth marketing, analyse de données, gestion de projet web et développement de stratégies digitales orientées performance.
Certifications
- Google AdsGoogle Ads2022
- Google Ads Search CertificationGoogle Skillshop2025