Freelancer profile translated to English.

Description

Expert CRO & Shopify | +€15M in revenue generated for my clients: Nutripure, Dijo, Ritmic, Saint-Laurent...

I am a CRO Consultant and Shopify Expert, founder of Klapi Lab. For 10 years, I've been helping e-commerce brands turn their traffic into revenue through a 100% data-driven approach: analysis, testing, iterations.

My obsession: to make you earn more, without increasing your media budget.

What I do for you

Complete CRO Audit → identify your friction points and hidden opportunities
Strategic Roadmap (3 months) → prioritize high-impact optimizations
A/B Testing → test, measure, iterate for measurable gains
Shopify Optimization → structure, performance, purchase journey, checkout
Monthly Support → continuous monitoring of your KPIs
Shopify Graphic Redesign
WooCommerce/Prestashop to Shopify Migration

Why work with me?

✅A rare dual expertise: CRO + Shopify (I know the platform inside out)

✅A proven method on 30+ brands in France and internationally

✅Fast results: first gains visible in 4 to 8 weeks

✅No fluff: only measurable and prioritized recommendations

✅ A true business partner, not just an executor

They trusted me: Saint Laurent • Nutripure • Anatae • Cambridge Satchel • Floa • Native Union • Elwing • Naali • Seve • Les Plantes d'Île de France • Unbottled • Cosmos • Platonia Games • Jars…

The results speak for themselves

+€15M in additional revenue generated
30+ brands supported
10 years of e-commerce experience (Axome → Webqam → 202 ecommerce → Klapi)
Speaker at IAE Saint-Étienne on CRO & e-commerce topics

Mastered Stack

Platforms: Shopify • Shopify Plus • Prestashop

Analytics: GA4 • GTM • Hotjar • Contentsquare • MicrosoftClarity• Heatmap

A/B Testing: AB Tasty • Intelligems • Kameleoon

CRO: Klaviyo

Industry field of expertise

Languages

French
Native or bilingual
Portuguese
Fluent
English
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 50km)

Klapi Lab
Founder / CRO Expert
E-COMMERCE
January 2024 - Today (2 years and 5 months)
Lyon, France
Expert CRO / Shopify | +€15M in incremental revenue generated
I am a Shopify expert specializing in conversion optimization (CRO) for e-commerce brands and agencies.
My goal: turn your data into revenue, without increasing your media budget.

My services
Complete CRO Audit → data, UX, journey, performance
Strategic Roadmap (3 months) → high-impact prioritization
A/B Testing → creation, execution, monitoring
Monthly Support → KPI monitoring & iterations
Shopify Graphic Redesign
WooCommerce / Prestashop to Shopify Migration

My approach
100% data-driven • No fluff • Measurable and prioritized recommendations

Results
✅ +€15M in additional revenue generated
✅ 30+ brands supported: Nutripure, Dijo, Unbottled, Anatae, Cambridge Satchel, Floa, Saint Laurent, Native Union, Elwing…
✅ First results in 4 to 8 weeks

Stack: Shopify • Klaviyo • GA4 • AB Tasty • Hotjar • Contentsquare

👉 A CRO audit to reveal your quick wins? Let's talk.
👉 Need an expert eye on your conversions? Let's chat.
Shopify CRO Audit E-commerce CRO
202 ecommerce - Agence Ecommerce à Paris
E-commerce Project Manager
E-COMMERCE
April 2023 - January 2024 (9 months)
Paris, France
E-commerce Project Manager | 202 ecommerce
Management of complex e-commerce projects for French and international brands at the agency 202 ecommerce, specialists in Prestashop.

Main missions

Scoping & estimation of e-commerce projects (from client needs to pricing)
Full custom & Prestashop web project management
International project management (multi-country, multi-language, multi-currency)
Coordination of tech, design, and client teams
Budget, schedule, and delivery quality monitoring

Technical environment
Prestashop • Custom development • Third-party integrations (ERP, PIM, CRM) • Agile methodology

What I gained
A 360° view of e-commerce (tech, UX, business) that now informs my CRO approach at Klapi: I understand technical constraints, business objectives, and user journeys from the inside.
E-commerce Shopify Prestashop CRO
IAE Saint-Etienne
Speaker Master E-marketing
E-COMMERCE
September 2022 - September 2023 (1 year)
Saint-Etienne, France
I speak to students at IAE Saint-Étienne to share my expertise in e-commerce and conversion optimization (CRO).

Content of the sessions

Fundamentals of CRO and e-commerce optimization
Data analysis: GA4, analytics and behavioral tools
A/B Testing methodology: from hypothesis to conclusive test
Concrete case studies from real projects

My teaching approach
Teaching grounded in real-world practice: I share methods, tools, and feedback from my projects to prepare students for today's e-commerce challenges.
Mentoring E-commerce CRO Audit Conversion Rate Optimization Shopify