Enzo Bodereau

• Acquisition Manager: Implementation of acquisition strategies by BU: Affiliation, Google Ads, email sequencing, social selling, publication of guides/white papers, etc.

• Website and Landing Pages: SEO, content updates, launching new pages (HR offers, new solution to enrich the site, etc.)

• Community Management: in collaboration with the Head of Product and the OMM, manage publication schedules (planning, writing, publications), KPI monitoring, and monthly performance reporting.

• Kwanko Academy: define editorial line, publication schedule for articles/podcasts/webinars/etc., manage content publishing, and implement an amplification plan (social networks, partners, newsletter, etc.) in conjunction with the OMM, manage monthly PT, FR, and EN newsletter distribution.

• Digital Tools Management: Sales CRM and pipeline management (Pipedrive), affiliate campaigns, Google Ads campaigns, Google Analytics, WordPress, Mailchimp, etc.

• Reporting: results, KPIs, areas for improvement, and upcoming plans (weekly and monthly) to the marketing and sales management, concerning acquisition and on-site/LP/RS traffic.

Project Management: support, implementation, and monitoring of content strategy (blog, press releases, website) and new contact acquisition campaigns. Communication: Support, implementation, and monitoring of communication campaigns around the brand and offers; assistance with press relations (interviews, press release distribution, etc.). Events: assistance in organizing and managing trade shows worldwide (São Paulo, Mexico, Brussels,...) and other events (webinars, workshops, conferences, etc.). Monitoring: Competitive and market intelligence for Kwanko... and its clients (Booking, Uniqlo, Spartoo, BMW, MMA, ENGIE ...).

• Competition monitoring on marketplaces

• Development of the product datasheet on Akaneo

• Ensure the implementation of the products to the different market places through Channel advisor