You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Enrique RicoER

Enrique Rico

AI Strategy & Digital Transformation Leader

€3,502/day
New York, US
8-15 years
Technology Strategy
Digital Transformation
AI Automation
Change Management
Project Management

Average response time: 1 hour

About Enrique

I spent 12+ years at Strategy& / PwC advising Fortune 100 clients and premier Private Equity firms. Along the way, I founded a SaaS incubator and two 0-to-1 functions within PwC Digital, scaling a $340M portfolio and driving 200% ARR growth. Certified in Generative and Agentic AI (Oxford Saïd), I now run an independent advisory practice helping enterprise and SaaS companies design and deploy AI strategy and go to market transformation initiatives.
Digital and IT Services
Large Retailers
Private Equity
Consulting and Audits
Banking and Financial Services

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Can work on-site
New York (up to 50km)

Experience

  • Independent
    AI Transformation & GTM Strategy Advisor
    July 2025 - Today (1 year)
    New York, NY, USA
    ● Advising early stage AI founders and operators on go-to-market strategy, commercial viability, and product-market fit, applying structured analytical frameworks to evaluate commercial strategy, pricing models, and operational scaling.
    ● Designed and deployed production grade agentic AI workflows combining Claude, n8n, and Gmail to automate research synthesis and outreach pipelines.
    ● Earned Oxford Said Business School certifications in Generative & Agentic AI and AI Essentials, and Microsoft's AI for Product Management certification.
  • Strategy&
    Senior Manager, Private Equity Value Creation
    June 2024 - June 2025 (1 year)
    New York, NY, USA
    • ● Recruited as a Strategy and Product SME to deepen software and high-tech expertise in the Private Equity Value Creation practice, designing scalable delivery playbooks that enabled 300% practice growth in six months across a portfolio of 20 PE clients.
    • ● Enabled firmwide adoption of AI-enabled diligence workflows, training 200+ consultants and accelerating commercial and technology diligence execution by 30%, strengthening the practice's competitive advantage.
    • ● Led cross functional teams to deliver 10+ commercial and technology diligences, post-close value creation initiatives, and execution support for PE sponsors, PortCos, and corporations.
    • ● Served as the primary advisor to PE sponsors on deals with up to $3.6B in EBITDA, synthesizing insights across product, technology, commercial, and leadership assessments to shape investment theses and value creation priorities.
    • ● Partnered with management teams to prioritize and sequence value creation initiatives, building dashboards and operating rhythms that accelerated implementation timelines by 20%.
  • PwC Digital
    Senior Manager, Products Chief of Staff
    June 2021 - June 2024 (3 years)
    New York, NY, USA
    ● Partnered with product leadership to drive strategy and operations for a $340M portfolio of 50 products and tech assets, aligning investment, roadmap, and performance targets.
    ● Launched and scaled the Product Operations function from zero to 10 direct reports, standardizing cadences and KPIs that reduced product decision cycle times by 30% and increased roadmap delivery predictability by 60%.
    ● Established standards and capability building for 60+ product managers, creating training and governance that improved PES scores by ~15 points and reduced time to productivity for new PMs by 40%.
    ● Co-led AI innovation for the product management function, piloting five AI use cases in backlog management, experimentation, and customer insight generation that freed up 10 hours per month of PM capacity.
    ● Founded and scaled the Customer Success (CS) function from the ground up, designing foundational playbooks and processes, resulting in a team that scaled to over 30+ CSMs.
    ● Secured executive funding and enterprise wide buy-in to successfully pilot and deploy Gainsight across the organization, improving customer retention by 10% and net revenue retention by 30%.
    ● Owned strategic partnerships with Aha! and Pendo, negotiating and managing contracts worth $1M, setting up JBRs, and leading procurement, design, implementation, and enablement to reach adoption of 90% of targeted users within three months.
Check out Enrique's experience

Recommendations

Be the first to recommend Enrique

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Bachelor of Business Administration
    The University of Texas at Austin
    Bachelor of Business Administration
  • AI Essentials
    Said Business School, University of Oxford
    AI Essentials
Check out Enrique's education

Categories