Enrique Pelaez

Design and execution of integrated digital marketing strategies for brands such as Endesa, Iberia Express, and BBVA, aimed at achieving commercial objectives.

Collaboration with client teams in the development and optimization of Paid Media strategies, identifying opportunities to improve efficiency and performance.

Management of full-funnel campaigns on Google, Meta, and programmatic platforms, from tactical planning to results analysis.

Participation in BBVA's Paid Media project, at national and LATAM level, focused on optimization, hyper-personalization, and advanced campaign segmentation to maximize performance and message relevance. Design and execution of integrated digital marketing strategies for brands such as Endesa, Iberia Express, and BBVA, aimed at achieving commercial objectives. Collaboration with client teams in the development and optimization of Paid Media strategies, identifying opportunities to improve efficiency and performance. Management of full-funnel campaigns on Google, Meta, and programmatic platforms, from tactical planning to results analysis. Participation in BBVA's Paid Media project, at national and LATAM level, focused on optimization, hyper-personalization, and advanced campaign segmentation to maximize performance and message relevance.

Initially, I started working in the performance area, with fully digital accounts, focusing mainly on paid social, working with clients such as Securitas Direct, Oysho, Decathlon, Aliexpress, or Lladró among others. Currently, I am part of a multidisciplinary team serving an omnichannel client, McDonald´s, where I am responsible for the digital part, both paid social and paid search.

Internship in the Performance area. Providing support in both SEM and Paid Social accounts, with different clients both nationally and internationally.