Description

Sociologist and political scientist, specializing in methodologies and techniques for social research applied to design. I bring extensive experience in conducting social research for digital products and services, consumer and social insights, business strategy, and managing digital transformation projects.

I have a mixed-methods research background that allows me to lead both qualitative and quantitative studies. As a multidisciplinary and adaptable professional, I am always eager to contribute, collaborate, and continue learning.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

UNIR
HEAD OF RESEARCH
EDUCATION AND E-LEARNING
December 2021 - Today (4 years and 6 months)
Madrid, Spain
In I joined UNIR as the Global Head of the Social Research Area, focusing on user and student experience.
Project Management User Research User Testing Qualitative Research Quantitative Research
Sngular
DESIGN RESEARCH LEAD
E-COMMERCE
March 2019 - January 2021 (1 year and 10 months)
Madrid, Spain
I led the Design Research department at Sngular's Madrid office. My main activities involved supporting team organization and leading research and innovation projects with a strong focus on the banking and insurance sectors.
User Research User Testing Qualitative Research Banking and Financial Services Quantitative Research
Garaje de Ideas
Senior Design Researcher
E-COMMERCE
June 2016 - March 2019 (2 years and 9 months)
Madrid, Spain
I led project execution, offering strategic and methodological guidance informed by research insights. I facilitated both evaluative and generative workshops, translating the knowledge produced into actionable design drivers that supported materialization and prototyping efforts. Additionally, I was responsible for carrying out all quantitative research initiatives, including descriptive statistics, multivariate analysis, web analytics, and predictive modeling.
Project Management User Research User Testing Qualitative Research Quantitative Research