Freelancer profile translated to English.

Description

I support B2B companies in structuring and activating their communication, both internally and externally.

As a Content Marketing & Communication Consultant, I work on projects combining content strategy, corporate communication, event communication, and marketing coordination, with a strong execution capability.

I have experience in large group environments and structured contexts, working closely with marketing, communication, sales, and management teams. Accustomed to cross-functional work, I can manage projects from A to Z: defining messages, producing content, coordinating stakeholders, managing tools, and operational follow-up.

👉 Types of missions I undertake:

Editorial strategy and content creation (internal & external)
Internal communication (SharePoint, newsletters, managerial videos)
B2B event communication (trade shows, corporate events)
Marketing coordination and project management
Brand storytelling and corporate materials

My goal: clear, consistent, and actionable messages that enhance visibility, engagement, and business performance.

Languages

French
Native or bilingual
English
Fluent
Chinese
Conversational

Workplace preferences

Can work on-site

Clermont-Ferrand (up to 50km)

MICHELIN
Content Marketing Manager & Communication
AUTOMOBILE
January 2024 - Today (2 years and 7 months)
Clermont-Ferrand, France
Design and deployment of internal and external communication materials (internal newsletters, LinkedIn carousel content, PlayPlay videos, SharePoint content pages).
Management and optimization of the internal SharePoint platform through the creation of structured pages, interactive content, and digital booklets to enhance employee engagement.
Coordination and monitoring of a centralized Microsoft List dedicated to content planning, asset management, publication tracking, Emplify integration, and performance measurement.
Contribution to the organization of major B2B events such as Solutrans 2025: preparation and production of content, coordination with agencies, brief design, creation of marketing materials, and on-site logistical support.
Creation and harmonization of the internal visual identity for Connected Solutions (PowerPoint templates, Teams backgrounds, branded materials).
Production and coordination of internal video shoots with members of the Executive Committee and the Business Line Director: scriptwriting support, shoot organization, and post-production monitoring to strengthen managerial communication.
Cross-functional collaboration with marketing, communication, and customer experience teams on strategic projects.
Communication Strategy Event Management Content Creation Marketing Internal and External Communication
RENAULT TRUCKS - KLEUSTER
Marketing & Sales Assistant
AUTOMOBILE
April 2023 - August 2023 (4 months)
69007, Lyon, France
Design of marketing tools and sales materials for dealership networks (flyers, product sheets, promotional materials).
Contribution to website updates and newsletter writing.
Use of CRM tools for customer data tracking and follow-up actions.
Participation in the organization of professional events and product presentations (e.g., Selfi Forum 2023).
Support to sales teams in lead generation and customer communication activities.
Content Creation Newsletter Writing Marketing Tools Design CRM Canva Pro
LA MAISON DU SOL
Sales & Marketing
RETAIL (SMALL BUSINESS)
June 2022 - July 2022 (1 month)
Clermont-Ferrand, France
Management and updating of the customer database to improve data reliability and activity tracking.
Handling incoming customer inquiries by phone and email, with support for sales follow-up actions.
Participation in quote preparation, invoicing, and customer documentation management.
Conducting market and competitor analyses to support strategic positioning.
Participation in customer meetings and support for product presentations, contributing to customer relationship development and opportunity generation.
Sales Market Analysis and Competitive Intelligence Marketing