Freelancer profile translated to English.

Description

Independent digital marketing and creative direction consultant, I support startups and SMEs in building and optimizing their online presence.

My approach: a strategic vision first, then careful execution. I cover the entire chain—from positioning to content creation, including paid campaigns and visual identity.

What I do specifically:

→ Communication & Digital Marketing Strategy

→ Social Ads Campaigns — Meta, Google, LinkedIn

→ Content Creation (video, photo, Reels, TikTok)

→ Art Direction & Visual Identity

→ SEO & Optimized Web Writing

→ Community Management & Social Media Management

6 years of experience, including assignments for players in the cultural, restaurant, lifestyle, and B2B services sectors.

Available for one-off assignments or regular support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km)

Générale des Services
Digital Communication Manager
HEALTH AND WELLNESS
July 2024 - January 2026 (1 year and 6 months)
Angers, France
Managed the digital communication strategy for a national network of personal service franchises.

Visibility & Performance:
→ Optimized natural referencing (SEO) for agency websites and pages — audit, updates, content production
→ Implemented and managed SEA campaigns
→ Monitored performance and continuous optimization (analytics, reporting)

Social Media:
→ Defined editorial line and publication calendar (3 posts/week)
→ Developed communities and engaged audiences
→ Competitor benchmarking and industry watch

Franchisee Support:
→ Assisted with openings (digital tool setup)
→ Provided advice and training throughout their development
→ Managed external service providers (agencies, freelancers)

Scope: employer branding · e-reputation · SEO/SEA · social media · franchise network support
Communication Strategy Content Marketing Content Strategy Community Management SEO
MADONNINA
Digital & Creative Marketing Consultant
PRESS AND MEDIA
July 2018 - Today (7 years and 11 months)
Lyon, France
Structure for my independent digital marketing and creative direction activities.

I support startups, SMEs, and cultural sector players in building and optimizing their online presence — from strategy to execution.

Scope of intervention:
→ Communication & Digital Marketing Strategy (audit, positioning, action plan)
→ Multi-platform Content Creation (Instagram, TikTok, LinkedIn, YouTube — photo, video, short formats)
→ Paid Campaigns: Meta Ads, Google Ads, LinkedIn Ads — conception, launch, optimization
→ Art Direction & Visual Identity (logo, graphic charter, print & digital materials)
→ Natural Referencing (SEO) & optimized content writing
→ Community Management & Community Development

Sectors: tech · startups · services · culture · lifestyle · restaurants · luxury
Art Direction Visual Identity Branding Creative Project Management Content Strategy
ENGIE Solutions
Communications Officer
ENERGY AND UTILITIES
October 2020 - March 2021 (5 months)
Lyon, France
Internal and external communication within a subsidiary of the ENGIE group (energy, B2B).

→ Development and deployment of internal and external communication strategy
→ Management of multi-channel campaigns (digital, press, events)
→ Content creation: articles, videos, infographics
→ Supervision of press relations and media partnerships
→ Inter-team coordination (marketing, sales)
→ Performance analysis and optimization of actions undertaken
Digital Communication Communication Budget Branding Brand Content Communication Strategy