Freelancer profile translated to English.

Description

I am Enguerrand LE RHUN, aCRM expertwith 7 years of experience in agencies and as a client. Founder of **Seleno**, I help SMEs and e-commerce businesses to **structure**, **automate**, and **manage their CRM campaigns**, from **strategy to execution**, transforming every message into a growth opportunity. Because behind every piece of data, there is a person.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Converteo
CRM Consultant
CONSULTING AND AUDITS
March 2024 - June 2025 (1 year and 3 months)
Paris, France
Samsung

- CRM project management for the Home Appliance and TV divisions
- Roadmap construction, business objective definition, and audience scoping
- Strategic recommendations for Samsung divisions
- Daily orchestration of Emailing & Push production
- Campaign reporting and KPI & ROI monitoring

Le Figaro

- Steering the implementation of a CDP: functional scoping, roadmap, and coordination between business/IT/data
- Formalization of CRM needs and writing of functional specifications
- Supervision of data flows and unification (data mapping, identity resolution, governance)
- Agile project management: sprint tracking, prioritization, and deadline adherence
- Deployment and adoption of CRM use cases (segmentation, personalization, cross-channel activation)
CRM Marketing Automation Data Analysis Project Management Strategic Recommendation
Webedia
CRM Manager
PRESS AND MEDIA
January 2022 - March 2024 (2 years and 2 months)
Paris, France
- CRM project management for the group's publishers: AlloCiné, 750g, PurePeople, Jeuxvideo.com, Dr.Good!
- Implementation of the "Emailing as a Media" strategy
- Lead acquisition orchestration (95k emails -> 140k emails)
- Mockup design (Mobile First) and integration (HTML 5 / CSS and Twig)
- Construction of onboarding scenarios, roadmap, and campaign sending (Actito)
- Campaign reporting and KPI & ROI monitoring
CRM Marketing Automation Growth Marketing HTML/CSS Data Analysis
Agence France-Presse
Web Marketing Manager
PRESS AND MEDIA
September 2021 - January 2022 (4 months)
Paris, France
- Implementation and optimization of lead acquisition programs (multi-channel)
- Design and deployment of nurturing and Inbound Marketing programs
- Development of performance dashboards: KPI, ROI, and conversion monitoring
- Management of UX strategy for conversion pages and user journeys
Lead Acquisition Marketing Automation Data Analysis UI/UX Design Digital Marketing Strategy

Check out Enguerrand's experience

Be the first to recommend Enguerrand

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master 2 "Grande École" Program
EM Normandie, Le Havre Campus
2021
Master 2 programme "Grande École"
Business English, Management
EM Normandie, Dublin Campus
2018
Business English, Management

Check out Enguerrand's education

CRM Consultant

Enguerrand Le Rhun

CRM & Marketing Automation Consultant

About Enguerrand

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories