Eneko Ugarte

I work as a Senior Product Designer and UX & Branding Consultant, collaborating with startups and product teams to define, design, and evolve brands and digital products with real impact.

I participate in both greenfield projects—defining product, branding, flows, and experience—and in the audit and evolution of existing products, identifying key issues and implementing improvements that directly impact users and the business.

I bring a perspective that connects UX, product, and branding, helping teams make better decisions and build consistent, clear, and effective experiences.

I am currently collaborating with various teams and startups, helping to create and evolve brands and digital products that work in the real world.

I led the Product Discovery area at TRAK, defining the UX strategy and the evolution of the user experience in their AI and gamification-based tele-rehabilitation platform.

I worked on the end-to-end product design, from definition to implementation, improving the user experience in digital sessions and designing real-time interaction and feedback systems for their patients.

I collaborated closely with Development and Business to make impactful decisions, contributing to product evolution and improving its consistency through the design system.

I helped improve treatment adherence and generate impact on the health of thousands of patients and insured individuals from major companies like Mapfre, Sanitas, or Adeslas, through product redesign and continuous improvement of its performance in real use.

Additionally, I led and coordinated with Marketing the Brand Design Area, aligning experience, product, and branding.

Responsible for the creation and development of the graphic line and the implementation of information architecture and usability for our clients' digital products, such as training modules, interactive infographics, gamified interfaces, etc.