About Endri
Senior Art Director with 10+ years of experience shaping the visual identity of Beauty and Luxury brands.
Based in Rome, I bridge the gap between high-end Italian aesthetics and commercial strategy.
I help international brands elevate their perception through cinematic video content, sharp branding, and storytelling that converts.
Why work with me:
Deep vertical knowledge in Cosmetics and Luxury. I don't just make things "look good"; I understand the specific marketing codes of the beauty industry.
As the founder of a specialized video agency (ELITAFILM), I can personally oversee complex video productions in Italy for your brand, acting as your local Creative Lead.
Author of "Videomarketing Cosmetico" (Cosmetic Video Marketing), a manual on turning creativity into sales assets.
From directing a high-budget commercial to defining the visual guidelines for a social media launch.
**Core Skills:
Available for Remote contracts and willing to travel for on-site productions.
Italian
Native or bilingual
English
Fluent
Albanian
Native or bilingual
Greek
Conversational
Can work on-site
Rome (up to 50km)
Experience
- ELITAFILMFounder & Art DirectorFASHION AND COSMETICSJanuary 2020 - Today (6 years and 7 months)Rome, Metropolitan City of Rome Capital, ItalyEngineered a landmark business transformation for a distributor-reliant beauty brand by architecting its entire DTC digital funnel.
- Led the content strategy that drove a sales increase from €400k to €2.5M (525%) in 24 months, successfully positioning it for international market entry.
- Revitalized the brand image of Miss Italia, a national institution facing declining prestige. Directed a new visual strategy with "epic luxury" beauty videos that reignited sponsor interest, increased their investment for the following year, and sparked negotiations for a return to RAI, Italy's national broadcaster.
- Achieved viral organic reach for Miss Italia content, with participant videos averaging 80,000+ views and 300+ comments, demonstrating powerful audience reconnection.
- Resolved a critical eCommerce conversion issue for Gamax by introducing color-accurate product videos for their multi-shade nail polish line, resulting in an 80% reduction in cart abandonment.
- Directs and orchestrates cross-functional teams of up to 10 professionals per project, including stylists, makeup artists, photographers, and videographers, managing production budgets from €5,000 to over €15,000.
- GamaxSenior Art Director & Video ProducerFASHION AND COSMETICSJanuary 2016 - Today (10 years and 7 months)Rome, Metropolitan City of Rome Capital, ItalyElevated the brand's visual identity to a premium standard, creating an aesthetic that directly supported a high-end pricing strategy and market positioning.
- Pioneered the introduction of in-house beauty video production, developing a signature slow-motion style that significantly reduced ad fatigue and lowered CPC on paid media campaigns.
- Directed and managed successful multi-channel campaigns with average budgets of €20,000, ensuring creative execution was perfectly aligned with business objectives for sales and brand growth.
- Collaborated directly with founders, marketing managers, and external agencies to translate business goals into compelling and cohesive visual language across all touchpoints.
- NamuriSenior Art Director & Video ProducerFASHION AND COSMETICSFebruary 2023 - February 2026 (3 years)Rome, ItalyLed the complete digital transformation and visual rebranding of a Roman High Jewelry house, turning their social presence into a primary sales channel.Key Responsibilities:Visual Strategy & Production: Directed and executed complex photo and video shoots specifically for diamonds and precious stones, managing technical lighting to ensure flawless product presentation for e-commerce and campaigns.Team Mentorship: Trained and mentored the internal creative team, establishing a new visual workflow and brand guidelines to maintain quality over time.Growth Hacking: Designed the social media content strategy that organically grew the Instagram community from 1,000 to 14,000+ followers.Outcome:The rebranding and strategic content output directly contributed to a substantial increase in annual revenue, successfully positioning the brand in the competitive luxury market.
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Education
- Master of ArtsSapienza, Università di Roma2012Master of Arts
- Professional CertificationScuola d'Arte Cinematografica "G.M.Volonte"2015Professional Certification