Freelancer profile translated to English.
Back to original languageAbout Emy
I help businesses (SMEs, large accounts, e-commerce) effectively structure their online presence, boost their sales, and generate tangible growth.
👉 Result: +**more traffic, + more conversions, and + more revenue.**
With over 8 years of experience, I intervene in areas including:
🎯 E-commerce strategy and conversion funnel optimization
🔍 SEO and high-value content creation
📣 Advertising campaigns (Google Ads, Meta)
📧 Marketing automation (cart abandonment, post-purchase follow-up, re-engagement, lead nurturing, segmentation)
📊 Data and performance analysis to guide marketing actions
My approach is **strategic, pragmatic, and results-oriented**.
📍 Based in Montreal, available internationally
I collaborate remotely and adapt easily to time differences to ensure smooth communication and timely deliverables.
What if we had a virtual coffee to discuss your marketing goals?☕
French
Native or bilingual
English
Fluent
Can work on-site
Montreal (up to 20km)
Experience
- Société de sauvetage - Division du QuébecMarketing, Partnership & E-commerce ManagerPUBLIC SECTORApril 2023 - October 2025 (2 years and 6 months)Montreal, QC, Canada
- Complete creation of the organization's e-commerce platform, from strategic planning to operational launch.
- Definition of commercial objectives, product architecture, user journeys, and acquisition channels.
- Implementation of the conversion funnel (products, registrations, services), optimized for online sales and customer experience.
- Design and launch of a multi-channel digital acquisition strategy (SEO, online advertising, email marketing).
- Development of performance tracking tools (e-commerce & marketing KPIs) to guide continuous optimization decisions.
- Métier PlusCommunication, Marketing & Corporate Culture ManagerHUMAN RESOURCESJuly 2022 - November 2022 (4 months)Montreal, QC, Canada
- Definition and management of HR marketing and employer brand strategy, aligned with the agency's growth objectives.
- Development of a 360° strategic communication plan (website, digital content, social media, recruitment tools) aimed at improving brand attractiveness to generate qualified candidate and prospect leads.
- Development of a differentiating employer brand strategy, focused on internal value proposition, to increase notoriety and attract qualified profiles.
- Organization and coordination of internal events to stimulate team engagement and strengthen adherence to the company's vision.
- Analysis of outcomes (visibility, engagement, conversions, applications) to refine marketing actions and optimize HR performance.
- HD MarketingDigital Content ManagerTRAVEL AND TOURISMMarch 2022 - June 2022 (3 months)Québec City, QC, Canada
- Definition and implementation of targeted digital content strategies for the tourism sector, aiming to enhance destination attractiveness and improve their digital performance.
- Creation and optimization of multimedia content (texts, visuals, videos) adapted to various platforms: websites, blogs, social media, newsletters.
- Ensuring editorial consistency and brand image across all digital channels.
- SEO optimization of content to improve organic visibility and generate sustainable qualified traffic.
- Analytical monitoring of content performance and concrete recommendations for adjustments to maximize campaign impact.
- Strategic collaboration with internal teams (creative, strategy) and external partners to design integrated communication campaigns.
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Education
- Certificate, Business Administration and Management, GeneralUniversité du Québec en Outaouais2018Certificat, Administration et gestion des affaires, général