Emre Kucukayvaz

● Managed two cross-functional product development teams (8 engineers) within the Upper Funnel domain, responsible for search, product listing, and SEO — shaping platform strategy to improve product discovery and buyer conversion across European markets

● Launched Decathlon's new e-commerce platform in multiple European countries by aligning engineering, marketing, and local operations for coordinated rollout.

● Guided two teams to internal hackathon wins with AI-driven concepts, actively driving GenAI adoption

● Acted as fractional tech lead for a new mobile venture — defined MVP scope, led product architecture, and shaped the hiring strategy to build the founding team

● Delivered the first version of the mobile app using React Native and Expo; recruited and onboarded a core team of 3 engineers

● Launched MVP from concept to production in under 3 months, enabling first user acquisition and providing the foundation for go-to-market

● Directed two cross-functional product development teams (14 engineers) covering the full customer journey — from search to payments — and drove platform expansion to the UK and France

● Supported strategic delivery of internationalization efforts and mobile performance optimizations under tight launch deadlines to support market entry