Emmanuelle Patry

Recognized expertise in qualitative research (specializing in B2B):

- Conducting in-depth, exploratory, and non-directive interviews (IDI in-depth interviews / in French or English), identifying motivations, barriers, expectations, and drivers

- Analysis and recommendation of tailor-made marketing and communication strategies, based on insights gathered through interviews; concrete actions to enhance brand awareness, improve customer engagement, and boost sales

- Possibility of developing personas to better understand different customer segments and align marketing and communication strategies with the specific needs and behaviors of identified personas

- Possibility of mapping the Customer Journey: detailed analysis of the journey to identify touchpoints, interactions, and key decision-making moments, and optimize the customer experience at each stage of the journey

Over 20 years of experience, with all profiles: general public, clients, prospects, 'lost' clients, executives, managers, employees, journalists, doctors, opinion leaders, elected officials...

My service offering can be extended to the overall management of a project:

- Writing the interview guide in light of the objectives

- Recruitment (identification, selection, and appointment scheduling with relevant contacts)

- Supplementation with quantitative surveys for statistical validation

Custom quotes available.

20 years of experience - Proven psycho-social interview techniques, listening and analytical skills - Mixed background in marketing, psychology, data and statistics, consulting.

Topics already covered: circular economy, energy/ISO 50001, sustainable development/CSR, HR/QVT/RPS topics, societal policies, AI, innovation, finance, industry, geo-intelligence, transport, real estate, consumer goods, local authorities...

References and client testimonials available.