About Emna
English
Fluent
Arabic
Native or bilingual
French
Native or bilingual
Experience
- Groupama SAConsultant expert coach in change managementBANKING AND INSURANCEMay 2023 - August 2025 (2 years and 3 months)Paris, France-Propose comprehensive support plans for IT projects (application redesign, Windows 11 migration, workstation replacement, SCCM to Intune, virtual desktop replacement, chatbot, new client outsourcing acquisition, mobility...).-Propose support plans for RUN (deployment of new Microsoft versions/tools, process changes, cybersecurity...).-Contribute to updating the user knowledge base.-Contribute to the creation of a chatbot for user assistance.-Study impacts and analyze populations affected by changes.-Support populations and adjust proposed tools.-Create and update content on the client's ServiceNow.-Create and modify SharePoint sites for projects.-Design processes and facilitate workshops.-Design communication materials (kits, operating procedures, flyers, training materials, quizzes, videos, animations...).-Collaborate with technical and business teams on various projects and within the scope of projects and RUN.-Manage a portfolio of clients and projects.-Organize and facilitate committees, webinars, and training sessions.-Pilot and monitor action plans and KPIs.-Reporting
- SwimsConsultant in strategic marketing and communicationENERGY AND UTILITIESMay 2021 - November 2021 (6 months)Paris, France-Conduct an assessment of the marketing strategy (branding...)-Benchmark-Perform a website audit-Conduct interviews with staff-Analyze the collected material following interviews-Draw up a summary-Develop a marketing and communication plan-Budget the plan-Present the results and amend if necessary
- ORANOConsultant in communication and change managementENERGY AND UTILITIESNovember 2019 - May 2023 (3 years and 6 months)Paris, France-Propose comprehensive support plans for IT projects (replacement of ITSM tools, migration of tools or infrastructures, deployments, application redesign, workstation replacement, upgrades, site or data center relocation, change of outsourcing provider, mobility...).-Propose support plans for RUN (deployment of new Microsoft versions/tools, process changes, cybersecurity...).-Contribute to updating the user and technician knowledge base.-Test tool evolutions during transition.-Study impacts and analyze populations affected by changes.-Support populations and adjust proposed tools.-Create and update content on the client's intranet.-Create and launch emailing campaigns (mail merge, other tools...).-Design processes.-Design communication materials (kits, operating procedures, flyers, training materials, quizzes, videos, animations...).-Collaborate with teams (network, core, cybersecurity, IT department, steering committee...) and business units on various projects and within the scope of projects and RUN.-Manage a project portfolio.-Organize and co-facilitate webinars and training sessions.-Pilot and monitor action plans and KPIs.
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Education
- Master in Consulting & Expertise in CommunicationUniversité Bordeaux Montaigne - ISIC2019-Stratégies et politiques de communication -Sociologie et communication des organisations -Mutations actuelles des organisations -Méthodologie de recherche -Méthodes en études et conseil en communication -Etudes de cas -clients -Expertise pro en communication -Marketing appliquée -Outils digitaux et personal Branding
- Bachelor's degree in Business AdministrationInstitut des Hautes Etudes Commerciales2017-Data mining -SI en Marketing -Analyse multivariée et MES -Marketing stratégique -Etude du comportement du consommateur -E-marketing -CRM -Analyse de données qualitatives