About Emma
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- AGENCE BIG YOUTH GROUPE NETMEDIA/REWORLD MEDIAMARKETING PROJECT MANAGER - MEDIA & DIGITAL E-COMMERCETELECOMMUNICATIONSJanuary 2024 - April 2026 (2 years and 3 months)Paris, France
- Management of 50 360° media projects in collaboration with account directors
- Briefing and coordination of internal / external teams (digital experts, media, sales, creative, tech..)
- Needs analysis and client account management
- Customer loyalty and development of associated strategic media recommendations: +40% upsell on managed accounts
- Manage, guarantee, and optimize the schedule, resources, budget, and profitability
- Competitive intelligence and operational monitoring of offline/online marketing campaigns
- Strategic media thinking & commercial development of the AI index offer
- Management of an intern for several months
Client portfolio: L'Oréal (Azzaro, Carita), Microsoft, Renault Group, Eiffage, Cafés Richard, Grévin Paris, Syngenta, HPE, Inmacc, Fountaine Pajot, Groupe Even, Eres Groupe Chanel - Big YouthCo-managementPRESS AND MEDIAMarch 2024 - July 2024 (4 months)Paris, France
- Co-management of an intern in operational tasks: supervision of editorial content production, online marketing campaign deployment, and competitive analysis
- Estée LauderTRADE MARKETING PROJECT MANAGER ESTEE LAUDER & LA MERRETAIL (SMALL BUSINESS)January 2023 - June 2023 (5 months)Paris, France
- Participation in the 360° trade marketing operations development strategy
- Artistic direction and implementation of tools, retail experiences, and differentiating animations representing the DNA of ELCO brands on Parisian stands and partner retailers (Sephora, Nocibé, Marionnaud, Kalista, Passion Beauté..)
- Participation and organization of 6 VIP events (influencer, press, VIP clients)
- Operational monitoring of projects and management of the animation plan by product & key periods (Valentine's Day, Mother's Day, Women's Day, Oceans Day)
- Analysis of commercial sell-in / sell-out results
- Budget monitoring of marketing and e-commerce operations
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Education
- ARTIFICIAL INTELLIGENCE CERTIFICATIONINNOV8LEARN2026Apprendre à booster ses résultats avec l'IA : créer des prompts ChatGPT & intégrer l'IA dans les processus et décisions marketing
- INSIDE CERTIFICATIONLVMH2025Creation & Branding et Retail & Customer Experience
Certifications
- ARTIFICIAL INTELLIGENCE CERTIFICATIONINNOV8LEARN2025
- LVMH INSIDE CERTIFICATE: CREATION - BRANDING - CUSTOMER RETAIL EXPERIENCELVMH2025