About Emmeline
- Social media strategy (audit, positioning, editorial line)
- Content creation: photos, videos, UGC, Reels, TikTok
- Editorial calendar & planning
- Community management and moderation
- Reporting & recommendations
- Pinterest strategy (SEO, visuals, optimization, publications)
- UGC content for e-commerce
- Social media videos: Reels, TikTok, Shorts
- Lifestyle & product photography
- Creation of mini-shoots for social networks
- Editing & optimization for social platforms
French
Native or bilingual
English
Fluent
Experience
- CESISOCIAL MEDIA MANAGEREDUCATION AND E-LEARNINGJune 2024 - Today (2 years)Puteaux, France
- Definition and implementation of editorial strategies on Instagram and LinkedIn
- Community management: responding to messages, managing accounts, fostering loyalty
- Content creation (writing, photos, videos, Canva/InDesign visuals)
- Monthly reporting and strategic recommendations
- Definition and deployment of an influence strategy
- Identification and recruitment of high-engagement influencer profiles
- Negotiation of partnerships and management of relationships with talents (UGC, visibility, affiliation, etc.)
- Campaign management (briefs, content validation, performance tracking, paid reuse)
- Pompom ParisWeb and Social Media Project ManagerFASHION AND COSMETICSSeptember 2023 - February 2025 (1 year and 5 months)Paris, France‣ Administration and update of the e-commerce site (Shopify)‣ Development of a content strategy and editorial calendar‣ Creation of video and photo content and Community management‣ Design and execution of email campaigns‣ Organization of photo shoots‣ Market analysis and monitoring‣ Data analysis and reporting
- GeneraliInternal Communications OfficerBANKING AND INSURANCEOctober 2022 - March 2023 (5 months)Saint-Denis, FranceAs a service provider for the IT department of an insurance group‣ Design and writing of various communication materials (Internal Newsletter, annual report, etc.)‣ Planning and effective implementation of communication plans‣ Development of timelines for communication activities‣ Documentary research and monitoring of industry trends‣ Organization of internal events to strengthen cohesion and communication‣ Facilitation of ambassador meetings to foster internal engagement‣ Design and implementation of an intranet (SharePoint site) aimed at improving collaboration and information dissemination within the insurance group's IT department.
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Education
- Digital Marketing and E-businessECITV2016Gestion de projet Digital marketing - Stratégie de référencement - Stratégie de communication web - Stratégie de social media et e-reputation - Marketing mobile et marketing viral Marketing et communication - Technique de web éditorial Web et business intelligence - Design de site web - Google Analytics Audiovisuel - Prise de vue, prise de son, montage
- Bachelor of CommunicationPPA (Paris Pole Alternance)2014Communication globale E-communication Communication corporate Marketing Management et gestion