Freelancer profile translated to English.
Back to original languageAbout Emmeline
I build marketing strategies capable of accelerating the growth of tech products through positioning, acquisition, and content-led growth.
For over 12 years, I have been supporting startups and scale-ups with product launch, growth acceleration, brand repositioning, and go-to-market challenges — often during key transformation or scaling phases.
My approach lies at the intersection of:
• product understanding
• growth execution
• positioning clarity
• and business/marketing alignment
I have worked on B2B, B2C, and consumer app products, with both a strategic and highly operational approach.
At OHO Live, I led the marketing and acquisition strategy for the launch of an interactive streaming platform backed by €3M in investment:
• +650K downloads in 60 days
• App #1 on the App Store
• 65K daily active users
• 60% organic acquisition
• CPI up to €0.14
I have also supported several tech and SaaS companies with:
• growth & acquisition
• product marketing
• inbound & content-led growth
• brand positioning
• conversion optimization
• go-to-market strategy
• marketing structuring
What particularly interests me:
ambitious, demanding environments where it's necessary to build quickly, think strategically, and make marketing a real engine of growth.
I like autonomous teams, founder-led environments, and products with a real vision.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SharesubPart-Time CMOSOFTWARE PUBLISHINGMarch 2025 - March 2026 (1 year)Paris, FranceInterventions as an outsourced CMO during an acceleration phase
- Clarification of positioning and brand messaging
- Structuring of the acquisition strategy (channels, priorities, CAC).
- Implementation of marketing KPIs and steering rituals
- Close collaboration with the CEO and product/business teams
- LBMX StudioChief Marketing OfficerFILM AND AVOctober 2023 - February 2025 (1 year and 4 months)Paris, France
- Reporting directly to the CEO & Member of the lead team.
- Creation and full management of the Marketing, Acquisition, and Communication strategy during the launch of the OHO app. (3M global investment)
- Management of acquisition and CAC monitoring.
- Management of a team of 7 people and partners
- Acquisition: +700K downloads, including 60% organic, and App number 1 on the App Store.
- Retention: +1 hour of daily viewing per user + 65K people connected daily to follow live & replay.
- Part-Time CMO / Marketing AdvisorPart-Time CMO / Marketing AdvisorMarch 2023 - Today (3 years and 5 months)Paris, FrancePart-time marketing direction for several scale-ups (marketplace, fintech, B2B SaaS, entertainment)- Repositioning of the value proposition, redesign of the paid + referral funnel.- Other clients (NDA): managed a free-trial to freemium transition (activation +15 points); designed an inbound SEO/UGC strategy (organic traffic x2 in 4 months).- Implementation of a unified data framework (Mixpanel + Looker Studio) to track LTV/CAC and channel contribution.- Leading multidisciplinary marketing teams (8 people) using the OKR method.Recurring deliverables: go-to-market roadmaps, brand story guidelines, acquisition playbooks, CAC & LTV financial models.Objective: provide founders with senior, flexible, and performance-oriented marketing direction, without the burden of a full-time C-level executive.
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Education
- Master's degree Marketing & Communication, Marketing & Digital CommunicationUniversité Sorbonne Nouvelle2015Master's degree Marketing & Communication, Marketing & Digital Communication
- Master Information et Communication, Study of Communication and MediaUniversité Sorbonne Nouvelle (Paris III)2015Master Information et Communication, Étude de la communication et des médias