About Emma
German
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Wins & Wege MarketingFounder and OwnerApril 2025 - Today (1 year and 4 months)Mannheim, BW, GermanyI develop and implement holistic marketing strategies and campaigns on Google, Meta, and other relevant channels with the goal of making brands visible online and not persuading people, but convincing them. I prefer to work with female founders and dedicated teams who are passionate about their vision and support them in gaining the visibility and attention they deserve.
- lawcode GmbHPerformance Marketing ManagerSOFTWARE PUBLISHINGFebruary 2025 - June 2025 (4 months)Koblenz, RP, Germany
- Planning, implementation, and optimization of performance marketing campaigns
- Strategic and operational responsibility for optimizing the conversion funnel
- Planning, execution, and analysis of A/B tests
- Development and implementation of content marketing strategies for lead generation and brand building
- Controlling and optimization of campaigns and their KPIs
- lawcode GmbHOnline Marketing Manager - Paid AdvertisingSOFTWARE PUBLISHINGMarch 2024 - January 2025 (10 months)Koblenz, RP, Germany
- Management and implementation of performance marketing projects
- Creation of keyword research and ads for various search engines
- Setup of tracking with GTM
- Conception and execution of paid social ads campaigns
- Controlling of campaigns and their KPIs
- Conversion rate optimization of the website
- Design and optimization of landing pages
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Education
- Master of ArtsUniversity of Mannheim2025Master of Arts: Kultur und Wirtschaft: Hispanistik & Marketing
- Semester abroadUniversity of Oslo (UiO)2022Semester abroad
Certifications
- Sustainable MarketingW&V Akademie (Ebner Media Group GmbH & Co. KG)2023