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Emma W.EW

Emma W.

SEA, LinkedIn, CRO, Conversion Tracking, B2C, B2B

€640/day
Mannheim, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Emma

As an experienced marketing consultant, I support companies in precisely understanding and successfully reaching their target audiences – from workshops to the implementation of measurable campaigns. I work with e-commerce clients, large IT corporations, sports clubs, and event organizations, and currently with the Pädagogisches Zentrum Rodenbach and Candrakala.

I will guide you in developing tailor-made marketing strategies, conduct workshops on target group definition, and conceptualize campaigns for Google, Microsoft, Meta, Pinterest, and LinkedIn. I will take care of the complete campaign setup, the implementation of conversion tracking, and the creation of meaningful reports. This allows you to precisely measure the success of your measures and continuously optimize them.

My approach combines strategy, technology, and analysis: You will receive actionable recommendations, transparent results, and professional implementation of your marketing measures. Whether you are just starting out or want to scale existing campaigns, I will help you get the most out of your advertising budget.
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Mannheim (up to 50km)

Experience

  • Wins & Wege Marketing
    Founder and Owner
    April 2025 - Today (1 year and 4 months)
    Mannheim, BW, Germany
    I develop and implement holistic marketing strategies and campaigns on Google, Meta, and other relevant channels with the goal of making brands visible online and not persuading people, but convincing them. I prefer to work with female founders and dedicated teams who are passionate about their vision and support them in gaining the visibility and attention they deserve.
    Marketing Strategy Campaign Development Google Analytics Google AdWords Social Media Marketing
  • lawcode GmbH
    Performance Marketing Manager
    SOFTWARE PUBLISHING
    February 2025 - June 2025 (4 months)
    Koblenz, RP, Germany
    • Planning, implementation, and optimization of performance marketing campaigns
    • Strategic and operational responsibility for optimizing the conversion funnel
    • Planning, execution, and analysis of A/B tests
    • Development and implementation of content marketing strategies for lead generation and brand building
    • Controlling and optimization of campaigns and their KPIs
    Campaign Conception Campaign Management Controlling A/B Testing LinkedIn Marketing
  • lawcode GmbH
    Online Marketing Manager - Paid Advertising
    SOFTWARE PUBLISHING
    March 2024 - January 2025 (10 months)
    Koblenz, RP, Germany
    • Management and implementation of performance marketing projects
    • Creation of keyword research and ads for various search engines
    • Setup of tracking with GTM
    • Conception and execution of paid social ads campaigns
    • Controlling of campaigns and their KPIs
    • Conversion rate optimization of the website
    • Design and optimization of landing pages
    Keyword Research SEA Google AdWords Google Tag Manager LinkedIn Marketing

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Education

  • Master of Arts
    University of Mannheim
    2025
    Master of Arts: Kultur und Wirtschaft: Hispanistik & Marketing
  • Semester abroad
    University of Oslo (UiO)
    2022
    Semester abroad

Certifications

  • Sustainable Marketing
    W&V Akademie (Ebner Media Group GmbH & Co. KG)
    2023
    Sustainable Marketing Set relevant KPIs for sustainability and sustainable marketing Select advertising materials and environments based on CO2 footprint Neuropsychological insights into customer needs

Skill set

Categories