Emma Reynaud

Key role in developing e-commerce activity in French and international markets, with a focus on strategy, commercial animation, and user experience.

- Definition and implementation of the online commercial animation plan, in line with the overall marketing strategy.

- Coordination of internal teams (marketing, web design, category management, IT) to ensure deadlines and quality of operations.

- Configuration and launch of commercial animations and promotional offers on e-commerce platforms.

- Optimization of campaign visibility and performance: analysis of KPIs (traffic, conversion rate, engagement) and concrete recommendations to improve effectiveness and customer experience.

- Deployment of new animation mechanics and continuous improvement of e-commerce tools, in collaboration with technical teams and Product Owners.

- Global management of the product catalog: structuring listings, prioritizing ranges, highlighting based on performance and commercial objectives.

- Daily coordination with marketing, planning, and data teams for planning and optimizing commercial animations (homepage, landing pages, PLP).

- Ensuring the quality of product sheets (visuals, descriptions, consistency with guidelines) and adherence to go-live schedules.

- Implementing good SEO practices on product sheets and collection pages.

- Monitoring e-commerce KPIs: sales, conversion, visibility, campaign performance.

- Collaboration with technical teams on UX/UI evolutions, testing, and customer journey optimization.

- Weekly reporting and action recommendations to maximize product visibility and customer satisfaction.

- Coordination of the international deployment of over 50 digital campaigns (website, email, social media) in conjunction with creative, technical, and market teams.

- Creation, validation, and distribution of monthly newsletters (internal) presenting new products and monthly launches.

- Monitoring the development of assets (visuals, texts, videos) with creative, technical, and market teams.

- Adaptation of briefs and coordination of assets to ensure the visual and editorial consistency of activations according to Chanel guidelines.

- End-to-end project management: tracking deliverables, multi-team coordination, internal validations, global go-live.

- In-depth functional testing and monitoring of technical issues until full resolution.

- Contribution to the formalization of global guidelines and project documentation for Chanel.com.