Emma Potier

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iAdvize is a conversational commerce platform that allows companies to engage their customers and prospects, whether they are on a website or social media, from a single messaging tool (chat, voice, video). By putting the human element back into online customer relations, iAdvize increases customer satisfaction and loyalty and boosts company performance. Visitors are advised in real-time by professional customer service or by other ambassador customers, members of brand communities.

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PAID INTERNSHIP

As part of my first year of Master's degree in "Digital Marketing & e-Business"

✓ Content Manager, Customer Success Team

■ Automation of Numbers & Excel tools to better visualize extracted data

■ Work on the data visualization of this data

■ Creation of template presentations for iAdvize clients so they can visualize the incremental result of the solution

■ Assistance in the creation and optimization of targeting strategies

✓ Internal Internship in the Marketing department

■ Writing a white paper on customer relations in the jewelry sector

■ Distribution of this white paper to the iAdvize community

■ Implementation of an ABM campaign

■ Analysis of the results

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bynativ is a subsidiary of the Voyageurs du Monde group, specializing in the marketing of authentic and off-the-beaten-path travel. Its concept is based on its numerous partnerships with local agencies abroad whose salespeople, mostly natives, willingly share their passion for their country. With the aim of disintermediation, clients deal directly with local agents, which considerably simplifies the booking of their holidays. By putting the human element back at the heart of this customer relationship, exchanges are more authentic, and tailor-made trips are of high quality.

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PAID INTERNSHIP

As part of my gap year between my M1 & M2 "Digital Marketing & e-Business"

Website launch: July 5, 2017

✓ Website creation monitoring

■ Regular meetings with the web agency Colorz to follow the project

■ Participation in the implementation of a graphic charter, definition of designs and technical specifications of the future bynativ.com website

✓ Content creation

■ Monitoring the rewriting of 800 travel programs by an external provider

■ Monitoring the writing of texts for the magazine by an external provider (ensuring the editorial line is respected and guiding authors accordingly when it is not)

■ Writing a large part of the website (ancillary content + content on the 25 destinations)

■ Rewriting of some travel programs + uploading to Wordpress

✓ SEO

■ Participation in the implementation of the website's tagging plan

■ Monitoring of the SEA strategy with an external provider (definition of ads, keywords, launch banners)

■ Internal training on tools for analyzing website and campaign results

✓ Communication

■ Participation in customer mailing strategy development

■ Proposal of a segmented strategy for the newsletter

■ Establishment of an editorial calendar for social media

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Toundra Voyages Inc, created in 1998, has become over 16 years the essential North American receptive agency for à la carte tourism, whether for individuals or groups. Toundra's flexible and responsive structure, very close to the field and its clients, allows it to offer fast and impeccable service, competitive prices, and attractive products.

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PAID INTERNSHIP

As part of my gap year between my M1 & M2 "Digital Marketing & e-Business"

✓ Creation of communication materials

■ Newsletters and internal communication materials

■ Commercial flyers

■ Customer newsletters

✓ Participation in tender responses

■ Communication materials and writing of travel itineraries submitted for competition

✓ Social media management

■ Management of Toundra Voyages' Facebook and Instagram pages

■ Management of Think Incentive's Facebook page

✓ Toundra Voyages Analysis

■ Analysis of the brand's e-reputation

■ Website analysis

■ Analysis of production and positioning compared to our B2B clients

■ Analysis of our audience and segmentation of our clients

■ Development of a communication and marketing strategy (testing ABM - Account-Based Management)

✓ Participation in the organization of the Toundra Voyages stand at the Top Résa trade show in September 2017.

■ Creation of flyers (flagship products, "Who are we?" flyer, large poster, etc.)

■ Contacting printers

■ Development of an email and social media campaign (email signature, newsletter, Facebook, Instagram, ...)