Freelancer profile translated to English.

Description

I am a freelance content creator and Franco-British eCommerce Manager specializing in fashion. Available full-time from February 13, 2023 for any full-time mission.

I have worked with brands such as Playtex, Vivienne Westwood, Tu Clothing (Sainsbury's), Fratelli Rossetti and NOTSHY. I have been able to write blog content, newsletters and SMS, captions for social networks and work on content strategies. In my eCommerce experience, I have experience on the CMS Salesforce Commerce Cloud, Prestashop, Magento and Shopify. I also have CRM experience on Klaviyo, Sendinblue, Mail Chimp and Salesforce Marketing Cloud tools.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Dim Brands International
UK + International Eshop Manager @ Playtex
E-COMMERCE
March 2021 - February 2023 (1 year and 11 months)
Rueil-Malmaison, France
- Ensure collection assortment is consistent with the country(ies) of delivery and the initial E-shop collection
- Ensure the update of the product catalog
- Define a consistent pricing policy in line with the mix marketing and the Europricing policy
- Ensure the optimization of website & mobile content (images, texts, product photos and descriptions) to improve the conversion via an effective, relevant and SEO friendly content in consultation with the Acquisition and SEO teams
- Define and implement the online marketing plan (merchandising, promotions ...) in line with the global E-commerce marketing plan
- Work continuously on the web merchandizing to improve UX and Sales
- Adapt Brand content pages
- Manage email campaigns (web agency brief, targeting, routing and analysis of campaigns)
- Define, set up and analyze A / B tests to improve user experience, loyalty and conversion rate
- Contribute to the evolution of the e-commerce platform, implement corrective actions and define new functionalities to help our growth, the acquisition of new customers and the loyalty of our existing customers
- Implementation and monitoring of KPIs, follow-up of P & L
- Manage the logistics provider for international shipping
Salesforce Commerce Cloud Salesforce Marketing Cloud
She Is Rebel
Web Editor and Digital Marketing Project Manager
FASHION AND COSMETICS
January 2018 - Today (8 years and 4 months)
• Writing blog content
• Creating graphic content and copywriting for newsletters
• Organization of the pop-up in the Marais
• Training of trainees
Shopify Web writing
Tu Clothing @ Sainsbury's
Web Content Coordinator
FASHION AND COSMETICS
July 2018 - December 2018 (5 months)
Coventry, United Kingdom
• Management of the photography studio team on a daily basis: monitoring of
photographed products
• Organization of e-commerce and campaign shoots (for stores and the site)
• Writing product descriptions and promotional content (“style
guides”, 2018 Christmas campaign)
• Competitive analysis – construction of the site with the web design team
Web writing