About Emma
French
Native or bilingual
English
Fluent
Experience
- Keep learning frenchSocial Media ManagerJanuary 2024 - September 2024 (8 months)Montpellier, France• Development and deployment of the global communication strategy for the group and its schools (positioning, editorial line, brand tone)• Management of organic and paid content planning and scheduling for 15 social accounts: editorial calendar, visual creation, post writing, and ad copy• Creation of engaging and multicultural content to promote French learning and openness to a new culture - Presentation videos, interviews, articles• Management of the Corporate website redesign: definition of the sitemap, content writing, user experience (UX flow) design• Translation and localization of content for non-French speaking audiences
- Royal CaninGlobal Corporate Communications ManagerJanuary 2022 - May 2023 (1 year and 4 months)• Management of brand consistency on an international scale in coordination with regional teams; Creation of Corporate Guidelines and other materials for effective communication and a uniform brand identity• Supervision of corporate content localization (texts, visuals, campaigns) to ensure alignment with global editorial lines• Deployment of Mars group's internal communication initiatives, both locally at the Headquarter and internationally, by deploying the necessary communication materials for different markets.• Implementation and management of the employer branding strategy on LinkedIn to strengthen the brand among young talent• Creation and animation of internal content (newsletters, quarterly webinars, HR communication materials)
- wefightCommunity ManagerApril 2019 - March 2021 (1 year and 11 months)• Deployment of the company's global communication strategy, in conjunction with product launches in the digital health sector• Creation and dissemination of social media campaigns to increase visibility and generate qualified leads• Creation of editorial and visual content adapted for patients, healthcare professionals, and partners (posts, articles, videos, information materials)• Establishment of partnerships with patient associations to strengthen the legitimacy and impact of launched products
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