Emmanuel Steinitz

For the sale of industrial machinery on a specialized marketplace, I carried out an on-site product photography mission focusing on optical progressive lens manufacturing machines.

The challenge: to quickly produce clear, precise, and appealing e-commerce visuals that showcase the equipment while accurately reflecting its condition.

The brief included:

- environmental shots

- product presentation shots

- detail shots of each face and internal parts

- shots of accessories and consumables

In this type of context, image quality alone is not enough: the product must also be documented seriously. Therefore, the photos had to be taken at the client's premises, with a faithful rendering that showed both the equipment's strengths and any signs of wear, damage, or aesthetic defects.

Finally, the mission involved ultra-fast delivery of HD photos, to allow the client to approve and publish their listing as quickly as possible.

A demanding service, at the intersection of product photography, e-commerce photography, and operational field needs, resulting in a 5-star Google review.

Full corporate photography mission for the Immoprêt agency in Les Lilas:institutional portraits**, **in-situphotos, andenhancementof the premises, designed as a coherent whole **serving the brand**.

Two team members photographed in complementary formats —posed portraitandin-situwith art direction — to cover all uses on **social media**: LinkedIn, website, network communication. The goal: to present accessible and professional faces, without being cold and corporate.

The premises were treated as a true photographic subject: choice of angles, depth of field management, natural integration of brand elements into the composition. Each image constructs a reading of the space that reinforces the agency's **visual identity**.

For the production of apromotional videofor the hypoxia room at the EMeis Group's Cardio-Nutrition Center in Les Lilas, I defined a completeArtistic Directionincluding:

- the video's graphic and editorial universe

- the storyboard for the different shots to be captured

- the interview structure for the speakers: doctors, nurses, and patients

I then proceeded to capture the various shots (still, mobile, and multi-camera) of the premises, equipment, interviews, and in-situ scenes:

- interviews with doctors, nurses, and patients

- shots of equipment and furniture, shots of the premises

- animated shots of in-situ scenes (e.g., a patient cycling)

- sound recording

Finally, I carried out the completevideo editing(sound, color grading, shot cutting) to enhance the facility and its treatments.

The video waspresented at a group conferenceto highlight this innovative hypoxia treatment capability.