About Emmanuel
French
Native or bilingual
Experience
- Notus TechnologiesSEO/SEA Project ManagerMarch 2021 - December 2022 (1 year and 9 months)SEO & SEA missions for 5 companies in the Notus Technologies group: Chronocarpe, Amsterdamair, Le Fondant Baulois, Chullanka, Oliviers & COContent SEO: ⛷Optimization of all categories & sub-categories of the chronocarpe.com site (meta title & description + H1 + On-site content).⛷Content strategy on high-potential keywords, anchor text optimization.⛷International strategy (France, USA, Germany, Netherlands, Spain) optimization of blog articles.⛷Long-tail strategy integrated into meta descriptions & page content to optimize traffic acquisition.⛷Proposal & Creation of SEO/UX oriented architecture.Technical:⛷Site audits using Semrush + Google Search Console.⛷Export of URLs with 404s, duplicate content, mixed content, broken internal links.Backlinks:⛷Implementation of a backlink strategy via the Develink platform according to budget.Monitoring:⛷Monitoring of keyword positions on Semrush.⛷Analysis of revenue vs. previous year on Google Analytics and traffic (+ GSC).⛷Sending weekly newsletters with traffic + revenue for each brand.Monitoring:⛷SEO reading (Ahref, Semrush, e-marketing, Eskimoz, Abondance).⛷Competitive analysis.SEA:⛷Setup and monitoring of Google Ads campaigns (Search Network + Shopping + Display) on the Google Adwords platform.Facebook ADS:⛷Setup of Facebook Ads campaigns (Acquisition + Remarketing MOFU-BOFU & TOFU).⛷Regular optimizations on the Business Manager platform, testing visuals, messages, audiences.⛷Campaign launch strategy for new sites (boosting videos, posts).✏Site Creation:⛷Participation in the creation of the lefondantbaulois.com site on Shopify + ⛷SEO Optimization.
- New Planet MediaSEO ManagerJuly 2024 - July 2025 (1 year)Paris, France- SEO Audit of medisite.fr & planet.fr sites- SEO content writing guides for journalistic teams- Technical recommendations for improving Core Web Vitals on both sites
- Yuri & NeilContent & SEO/AI ConsultantMay 2023 - May 2024 (1 year)Paris, France✍⚕ Editorial Content StrategyCreation of content plans for the agency's brands - Creation of optimized SEO briefs for writers.⚕ Project Management & Budget Monitoring (meeting capped margins)Selection of writers & cost negotiationGlobal project monitoring (meeting deadlines, adhering to processes & initial briefs - tracking delivered versions).SEOSemantic Studies: keyword research, site architecture proposal, creation of a content plan based on this semantic study (considering client constraints).Using Screaming Frog to detect duplicate H1s.⚕⚕ Using YourtextGURU, Copyscape, Antidote, AI detection tools.Using ChatGPT to improve productivity (support for creating optimized SEO briefs - prompt engineering).AI & SEO training provided by the agency.
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Education
- Master 2 Digital Marketing, Digital MarketingECITV2019Master 1 digital marketing, Marketing digital
- Bachelor, Public Relations and Event ManagementESP School of Advertising, Communication and Marketing2017Bachelor, Relations publiques et événementiel
Certifications
- Google AdsAdpremier2021
- Facebook AdsAd Premier2021