Emmanuel Sanon

Makko is a Facility Management 2.0 company, specializing in optimizing work environments with various services:

Cleaning

Handyman services

Management of your kitchens and fruit deliveries

A platform with +90 general services + Dashboard tools and ticketing tools for managing your office services

My mission:

Management of the entire sales cycle from prospecting to closing

Responding to and managing tenders

Sectoral monitoring

Presenting the Makko solution to Office Managers, Heads of General Services

Updating internal sales processes (scripts, tools...)

Kunto is a mobile application offering sports and nutrition programs adapted for people with disabilities, illnesses, or those who are "able-bodied." Kunto is a social impact project that makes sports accessible to everyone. This start-up is currently incubated at STATION F.

Context and mission: Develop Kunto's commercial activity through prospecting and lead generation, targeting the following segments: Disability Mission, Quality of Life at Work (QVT) Department, Partnership Manager in mutual insurance companies, Health Department within mutual insurance companies.

Creation of a prospect database through scraping and enrichment

Multichannel prospecting (content, cold calling, cold mailing)

Handling inbound leads and follow-up on assigned leads

Solution presentation meetings

Advice for improving and optimizing Kunto's sales strategy, particularly in closing

Tool stack: Hubspot, Ringover, Excel, Waalaxy, Lemlist, Phantombuster, Apollo, Kaspr, Lusha

Results: +10 qualified meetings booked, Revenue +25K EUR

Freelance mission for the Dutch consulting and training firm Hovingh & Partners.

Mission context:

Hovingh & Partners is a consulting firm specializing in sales process optimization and organization. Additionally, it offers sales and negotiation training for Sales Directors, Managers, and Sales Teams.

Hovingh has notably worked with organizations such as SELECTA, ABN AMRO, ATRADIUS, SHELL, and ADECCO Group.

Problem: Despite significant international presence and global recognition, the firm struggles to establish itself in France.

At the CEO's request, I was tasked with implementing a simple outbound strategy to engage more prospects who could benefit from the advice and/or training offered by Hovingh & Partners.

Main objective: Contact French prospects matching Hovingh & Partners' ICP & Buyer Personas to introduce the firm and its support services.

Booking qualified meetings; negotiation and closing remain with the CEO.

Strategy implemented:

Scraping and segmentation of companies according to the provided ICPs and Buyer Personas, followed by initiation of cold calling campaigns coupled with email campaigns via Lemlist and LinkedIn via Waalaxy.

Creation of a database via scraping and enrichment

Multichannel prospecting (cold mailing, cold calling, LinkedIn)

Results: +700 prospects scraped and enriched, +37 meetings leading to commercial opportunities.