Freelancer profile translated to English.

Description

Expert in 360° marketing communication (external, corporate, digital, internal) - true business partner - performance creator - facilitator - Lille - Paris

After more than 25 years in companies, I wish to support companies as a freelancer in their marketing and communication challenges by bringing my strategy and operational deployment skills.

My varied experience client-side allows me to quickly take charge of projects, and my experience in an advertising agency allows me to find innovative solutions.

My main skills, à la carte, according to your needs:

. Definition of global marketing and communication strategies,

. Structuring clear positioning reconciling performance and brand image

. Deployment of effective 360° systems integrating sales networks and teams

. Support for transformations with structured internal communication

. Control of impact

Looking forward to discussing your needs with you,

Emmanuel

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

CGI FINANCE (Société Générale)
Marketing and Communication Manager
BANKING AND INSURANCE
March 2019 - October 2025 (6 years and 7 months)
Lille, France
DIGITAL STRATEGIC MARKETING - OMNICHANNEL OPERATIONAL MARKETING - SALES NETWORK MANAGEMENT

Marketing positioning - products and services offering - lead generation - customer experience - content creation - SEA - SEO - Media - Sales network management
Mission: Initiate omnichannel, web-to-store vehicle sales development systems focused on an attractive financing offer and an innovative customer experience - vivacar.fr website

Actions taken:
. Structuring the customer acquisition model, integrating media strategy, traffic and lead generation (SEA, SEO, social networks, affiliation, content creation, TV)
. Evolution of vivacar.fr positioning and offering (customer studies, competitive intelligence, UX, pricing)
. Definition and management of omnichannel B2B, B2C sales promotion actions
. Transverse management including support and management of networks (tools, training, POS materials).
. Performance monitoring and optimization (KPIs, reporting)
Operational Marketing Marketing Strategy UGC Content Creation Lead Generation Digital Communication Strategy
CGI FINANCE
Internal and Corporate Communication Manager
BANKING AND INSURANCE
October 2015 - February 2019 (3 years and 4 months)
Lille, France
INTERNAL COMMUNICATION STRATEGY - CORPORATE COMMUNICATION - BRAND IMAGE - BRAND AWARENESS - TEAM MANAGEMENT - TRANSVERSE PROJECT MANAGEMENT - EXECUTIVE MANAGEMENT SUPPORT

Internal communication and information - Video - Intranet - Public Relations - Press Relations - Company project - Internal events - Seminars -

Missions:
Build internal and corporate communications that highlight the company's strategic transformations and engage employees in the company project (1000 employees, 17 agencies, 80 managers)

Actions:
. Definition of internal communication strategy (objectives, budgets, KPIs)
. Supervision of operational deployment (message consistency: intranet, video, events, CEO speeches)
. Creation of corporate communication & supervision of 3 markets (brand platform, press relations)
. Employer brand creation (values, promises, recruitment campaign, media, job boards)
. Team management (3 people, recruitment, training, skill development)
CGI FINANCE
External Communication Manager
BANKING AND INSURANCE
March 2006 - September 2015 (9 years and 6 months)
Lille, France
STRATEGIC MARKETING - OPERATIONAL MARKETING - SALES NETWORK MANAGEMENT - TRANSVERSE PROJECT MANAGEMENT

Sales development - Brand image - Brand awareness - POS materials - Sales support tools - Training - Commercial action plans - Commercial offers - Budget management -

Missions: Lead France/Europe communication, multi-market, business-oriented, embodied by committed teams (€550 K, 12 brands, 3 markets, 6 countries, 3,000 dealerships, service creation)

Actions:
. Development of communication strategy (positioning, brand identity, resources, KPIs, reporting)
. Coordination of operational deployment (communication plans, budgets, deadlines)
. Support for sales networks (training, management, challenges, seminars, trade shows)
. Brand awareness development (web, extranet, press relations, media)
. Team management (5 people)