Emmanuel P.

Fastlane is a consulting and creation agency that helps Chinese companies to internationalize. Our team based in Shenzhen and Europe supports recognized technology brands as well as startups with e-commerce, marketing, and distribution challenges.

Between 2014 and 2017, I worked at OnePlus, where I supported the brand's international growth through various marketing roles, eventually leading an internal team of 20 people. I managed the content strategy for global social networks, strengthened community engagement, and oversaw the international launches of OnePlus smartphones during this period. My role included defining key product messages, coordinating with creative agencies, and establishing strategic partnerships with Colette, Hypebeast, Dbrand, or Razer, while developing innovative campaigns to increase brand awareness and online sales.

I assisted companies in designing and implementing tailor-made digital strategies, enabling them to achieve their business objectives and strengthen their employer brand. My role covered web, mobile, and social strategies: digital audits, content planning, SEO/SEM optimization, benchmarks, and trend analysis. I also provided strategic support in social media, defining guidelines, best practices, and editorial strategies. In parallel, I participated in web project management and the creation of on/offline activations, while supporting tenders with innovative ideas and digital insights.