Freelancer profile translated to English.

Description

Graduate of Skema Business School in Digital Marketing and Project Management, then digital project manager at Ogilvy, Ubisoft and finally founder of a sustainable ready-to-wear company, I now support my clients on the entire digital strategy of their brand 🎯

Whether as a strategic advisor or in a more operational role, I can help you in managing e-commerce sites, designing advertisements on social networks, deploying social media strategies, creating emailing campaigns and managing all other digital levers 💻

In addition to my technical skills, I myself founded in 2019 an engaged ready-to-wear brand, Girafon Bleu, which obtained B Corp certification in 2023 with a score of 112.6. This adventure has given me the opportunity to develop expertise in the strategic support of brands wishing to strengthen their Corporate Social Responsibility (CSR), or who are seeking to create a positive impact on our planet from their creation. This is precisely what I accomplished with Girafon Bleu 🦒

In addition, having conducted several crowdfunding campaigns on platforms such as Ulule or KissKissBankBank, I can also guide you in developing effective strategies for this type of fundraising, particularly in the crucial phases of lead generation upstream 💸

In short, whether you are a company looking to strengthen its digital presence or improve its CSR, I am here to help you. With my skills in digital marketing, crowdfunding and my experience in responsible entrepreneurship, I am ready to accompany you in your quest for a more responsible world 🌱

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

girafon bleu
Founder
FASHION AND COSMETICS
July 2019 - Today (6 years and 11 months)
Paris, France
Business creation:Creation of SAS Girafon Bleu, an ethical fashion brand distributed online and at Galeries Lafayette, present in France and in 6 other countries in Europe and the Middle East. Setting up a team of 5 people. Participation in trade shows.
Financing:Conducting fundraising and setting up 3 successful crowdfunding campaigns.
Marketing:Creation of a strong community on social networks of more than 20k subscribers and a usable database for emailing. Establishment of associative partnerships and collaborations with other fashion brands and renowned companies (Pernod Ricard, RTL).
CSR:Development of an entire brand platform around an impact project, rewarded with a B Corp certification of 112.6 (average 80). Contribution to the preservation of an endangered species through the brand's actions.
Digital:Creation and management of a Shopify website and an entire digital architecture (Google, Meta, TikTok ads).

Tools and platforms used: Meta Ads, Google Ads, Shopify, Omnisend, Klaviyo, Agicap, Ulule, B Corp
Business creation Ethical fashion
Ubisoft International
Digital Product Manager
VIDEO GAMES AND ANIMATION
July 2016 - December 2016 (6 months)
Montreuil, France
Main Missions:
Implementation and monitoring of CRM campaigns (guidelines, targeting, creation, monitoring).
Assistance on digital operations (creation and optimization of websites, creation of community calendar).
Responsible for weekly performance reports (Adobe Analytics).
Referent for EMEA subsidiaries (approximately 15 countries) on all subjects mentioned above.
Collaboration with advertising agencies and web studios on the digital activation 'The Nosulus Rift' (13 million views on YouTube) to promote the licensed game South Park.
Launch of Ubisoft's first virtual reality games (Eagle Flight, Werewolves Within, Star Trek: Bridge Crew, Trackmania) on all digital channels.
newsletter Google AdWords Display
Ogilvy
Digital Project Manager
DIGITAL AND IT
August 2017 - March 2019 (1 year and 8 months)
Paris, France
Digital Project Manager at GTB (Ogilvy & Mather - WPP Group)

Product owner on www.ford.fr (1.5M visits/month) - content creation & platform optimization via JIRA
Campaign manager: creation and monitoring of Ford's display campaigns (banner ads, native ads, social media content) in collaboration with media experts and digital agencies,
Project manager on Radio campaigns (offline)
Receiving briefs & writing creative briefs
Daily contact with developers based abroad via JIRA,
Commercial relationship: first point of contact for Ford's communications teams.
International collaboration with GTB headquarters and all EMEA subsidiaries
Web project management Sales Display