About Emmanuel
Traffic Manager · SEO & GEO · Data Analyst — E-commerce & Startups
- Full technical audit
- High-potential keyword research
- On-page and site structure optimization.
- Works on crawlability, Core Web Vitals performance, and internal linking to maximize your visibility on search engines.
- KPI tracking via Power BI and Tableau.
- Optimization of product visibility funnel on Amazon, Cdiscount, Rakuten, and your own store.
- User behavior analysis
- Friction point detection
- Micro-conversion tracking.
- Competitive benchmarking to identify your real opportunities.
- Data mapping
- Collection audit
- Business modeling
- Python scripts to automate your reports
- Power BI and Tableau dashboards
- Internal SaaS design
- GA4, Piano Analytics integration
French
Native or bilingual
English
Conversational
Experience
- BiveaData & SEO AnalystSeptember 2023 - October 2025 (2 years and 1 month)Bordeaux, FranceIntegrated into a growing e-commerce structure, I managed the entire organic acquisition strategy with a performance and industrialization-oriented approach.Strategy & AnalysisDefining traffic opportunities through keyword research, SERP analysis, and competitive benchmarking. Close collaboration with technical and content teams to improve crawlability, site structure, and overall SEO performance.Industrialization & AutomationDesign of an internal SaaS used as a large-scale SEO production and optimization tool. Development of Python scripts to automate content analysis, structuring, and optimization — reducing execution times and standardizing processes.E-commerce & MarketplacesOptimization of the product visibility funnel on major marketplaces (Amazon, Cdiscount, Rakuten): titles, descriptions, attributes, and competitive positioning.Performance ManagementContinuous monitoring of acquisition KPIs through Power BI and Tableau dashboards. Regular ROI-oriented traffic optimization recommendations.AI & GEO WatchAnticipating search evolutions related to generative AI: semantic structuring of content to improve presence in generative search engine responses (ChatGPT, Perplexity, Gemini). Gradual integration of Generative Engine Optimization principles into content strategy.
- Mauriac Voyages & Wine PathsWeb AnalystJanuary 2022 - January 2023 (1 year)Within a travel agency specializing in wine tourism, I helped structure the digital acquisition strategy and improve organic visibility in a market with a strong seasonal and local component.Analysis & PerformanceMonitoring acquisition KPIs and identifying growth opportunities from traffic data analysis. Contribution to a data-driven digital strategy to guide marketing decisions.SEO & Organic VisibilityConducting SEO audits and providing concrete recommendations to improve positioning on strategic queries. Optimizing SEO, SEA, and SEM levers to maximize qualified traffic.Industry ContextIntervention in a sector where seasonality and geolocation of searches play a central role — with particular attention to local queries and travel intentions related to the Bordeaux vineyards and wine tourism tours.
- Mairie de Saint-Martin-de-SeignanxCommunication AssistantJanuary 2020 - January 2022 (2 years)• - Writing SEO-optimized articles and web content.• - Creation of visual communication materials (flyers, infographics, reports).• - Participation in the digital communication strategy.
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Education
- Master DataESD2025Master Data
- Bachelor's DegreeYnov Campus2023Licence
Certifications
- GDPRGDPR2025
- Piano analyticsPiano2025