Freelancer profile translated to English.

Description

Creative Director, founder of Highlight London — a design studio based in London, dedicated to beauty and lifestyle brands.

I design packaging that goes into industrial production for major groups (Coty, Shiseido), and the AI content systems that support them in e-commerce, social media, and CRM.

Client selection: Max Factor, Rimmel, Bourjois, BareMinerals, By Terry, Bruno Banani, Le Ger by Lena Gercke, Laura Mercier, NARS, Dolce & Gabbana Beauty, Piaget, Zenith.

15 years of experience — started in Swiss haute horology, in-house at Shiseido EMEA then Coty, Highlight London since 2019, AI Artistic Director at Publicis Prodigious since 2023.

Swiss precision, London know-how, mastered generative AI.

One single point of contact from the physical bottle to the stream of images that sells it.

→ — highlight-london.com

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Londres (up to 50km)

PUBLICIS
Prodigious – AI Artistic Director
LUXURY GOODS
November 2023 - Today (2 years and 9 months)
I create realistic beauty visuals by leveraging cutting-edge AI technologies. My role combines creativity, technical expertise, and strategic thinking to design innovative and aesthetically accomplished campaigns for luxury brands.

Key Responsibilities:
AI-driven Visual Creation: Utilizing tools like MidJourney to generate captivating and original visuals that enhance luxury beauty campaigns.
Research and Innovation: In-depth monitoring of the latest AI technologies and methodologies to identify new opportunities for enriching campaigns.
Creative Direction: Guiding the artistic direction of campaigns, ensuring AI visuals align with brand aesthetics and marketing objectives.
Consulting and Strategy: Close collaboration with luxury brands to understand their vision and goals, recommending optimal AI solutions.
Project Management: Overseeing the entire process, from initial concept to final delivery, to ensure deadlines are met and quality standards are maintained.
Collaboration: Partnering with multidisciplinary teams (design, technical, etc.) to seamlessly integrate AI solutions into the overall campaign strategy.
Coty
Senior Visual Designer Manager
FASHION AND COSMETICS
September 2018 - October 2020 (2 years and 1 month)
Cité de Londres, United Kingdom
Responsible for the art direction and international visual identity of Max Factor (Coty Group). Leading packaging launches, e-commerce campaigns, and the visual content ecosystem for all 60 Max Factor markets. Managing a team of designers and coordinating with partner creative agencies.
Direction artistique Packaging Identité visuelle E-commerce Gestion de projet
Shiseido Group EMEA
Graphic Designer
FASHION AND COSMETICS
December 2013 - August 2017 (3 years and 8 months)
Cité de Londres, United Kingdom
Graphic design for all Shiseido Group brands in Europe and the UK.
BareMinerals, Buxom, Shiseido, Laura Mercier, Nars, Dolce & Gabbana Beauty