About Emmanuelle
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- DRUBS FRANCE
On Malt
Shopify Website Management and SEO Optimization - DrubsE-COMMERCESeptember 2023 - December 2023 (4 months)To support the launch of the streetwear brand Drubs, my mission was to optimize the Shopify site:- Shopify SEO Audit and Optimization- E-commerce SEO: Writing and optimizing product descriptions- E-commerce Website Management- UX Analysis: Reviewing all stages of the customer journey and correcting flaws- Application installation/modification- Creation of automatic email campaigns- Strategic advice: Social media advertising, SEO, emailing, etc.- Synchronization of Shopify store with B2B resale platforms - Bouygues ImmobilierSEO Project ManagerREAL ESTATEJuly 2023 - January 2024 (6 months)Issy-les-Moulineaux, France- SEO Content Production and Optimization- Search Trend Analysis / Keyword Research- Key Topic Identification- Creation of Detailed SEO Briefs- Content Publishing- On-Page Optimizations- Technical SEO- Performance Monitoring
- Minteed LabHead of Growth & SocialTECHJuly 2022 - Today (4 years and 1 month)Paris, FranceAs Head of Growth & Social Media đ for a Web3 startup, I was responsible for developing and implementing the digital and social media strategy.Among my responsibilities:â Digital Marketing Strategy:Creating a strong and consistent brand image, using a variety of digital marketing channels and techniques to improve brand awareness.â Social Media Marketing & Design:Planning and creating content (web design, social media content creation, flyers, Powerpoint/Google Slides presentations, illustrations, photo editing, video editing, ad content), increasing visibility on social networks (Twitter, Instagram, Discord, Linkedin, Youtube, TikTok)â Web3 Community Creation:Zealy, Implementing a referral system, moderating and engaging the Discord community, partnerships with other Web3 projects.â Growth Hacking:Google Ads, Facebook Ads, Instagram Ads, lead and partnership generation, organizing online and offline events.â Email Marketing:Setting up a Mailchimp newsletter, newsletter design, newsletter content creationâ Web Project Manager:Coordinating and managing the website creation project Wordpress minteed-lab.com and the application minteed.app. Developing specifications, defining the schedule, coordinating with development and design teams, tracking deliverables.â Reporting:Establishing analytical reports (Google Analytics, Google Data Studio) and monitoring KPIs.
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Education
- Master in Digital MarketingIPSSIUn mastÚre en Marketing digital au sein de l'école IPSSI à Paris Le cursus : - Stratégie & gestion de projet - Génération du trafic - Conversion & e-commerce - Fidélisation e-CRM - Data marketing - RGPD, Green data - KPI, Analytics & Automation marketing - Profiling, algorithmes, blockchain et IA marketing - Data marketing, dataviz et BI - Gestion de projet, Open data et architecture data
- Bachelor's Degree in Economics and Management, Marketing OptionMontpellier Management2020
Certifications
- SEO Fundamentals CourseSEMrush2023
- Google Analytics Individual CertificationGoogle2021