Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
Brands have powerful stories to tell, but few truly know how to structure them over time. They lack a clear, structured, embodied voice.
5 years ago, I left my journalism career to support companies that want to build a strong, coherent, and sustainable voice.
Not "one-shot" content, but a real editorial vision.
Today, I work as an outsourced editorial consultant for premium beauty brands that want to:
→ Clarify their positioning
→ Structure a solid editorial line
→ Deploy a consistent long-term content strategy
→ Develop the voice of their founders
→ Produce demanding content (brand content, SEO, LinkedIn, social media)
→ Become leaders in AI search engines in the coming months
My approach is journalistic in method.
Strategic in vision.
Creative in execution.
I don't just produce texts. I build narratives that support a brand's growth and credibility over time.
What my clients are looking for?
An external yet involved perspective.
A demanding pen.
A partner capable of thinking 6 months, 1 year, 3 years ahead.
If you are looking for a long-term collaboration to structure and embody your brand's voice, let's talk.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km), Biarritz (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Strasbourg (up to 50km)
Experience
- ManucuristCopywriterFASHION AND COSMETICSNovember 2024 - Today (1 year and 7 months)Paris, FranceWriting 4 SEO articles per month for the Manucurist website blog on various topics related to manicures.
- IT Global L'OréalContent Strategist, CopywriterLUXURY GOODSNovember 2023 - December 2023 (2 months)Managing a community of 300 active members within the Data Scientist Hub, internally at L'Oréal. Fostering interaction and collaboration between different profiles (Data Scientists, Data enthusiasts,...) by creating new formats and original content.1 / Analysis of the internal platformActive monitoring to identify good content and content that seems relevant to rework2 / Reflection and development of a global editorial and communication content strategy*Definition of the Tone of Voice and content style according to the target audience*Proposal of suitable formats for future content and events3 / Development and writing of the department's first newsletter*Planning, idea organization*Interview preparation*Writing
- Les Laboratoires de BiarritzWriter/CopywriterFASHION AND COSMETICSSeptember 2021 - Today (4 years and 9 months)-Writing about twenty posts per month for social media (Instagram, LinkedIn)-Writing pages for the website and product descriptions-Brand-related reflection and development
Reviews
M
Marie
D plus for care
Reviewed on 12/30/2021
A big thank you to Emmanuelle who did a great job!
Fast, efficient, and high quality! She was able to immerse herself in the brand very quickly to provide us with well-written texts!
I'll order more++
Hugo
Hugo Nicole
Reviewed on 10/28/2021
A great first assignment with Emmanuelle for writing a beauty article! Easy communication, a captivating writing style, and the perfect tone! I am truly impressed by the quality of the outcome, the relevance of the content, and the adherence to the brief. I will not hesitate to work with Emmanuelle again to write new beauty articles. Thanks again, I couldn't have asked for better!
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Education
- Journalism (press, radio, and television)Journalism School of Toulouse (EJT)2016
- Master II International Political JournalismSciences Po Aix en Provence2015