Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
Brands have powerful stories to tell, but few truly know how to structure them over time. They lack a clear, structured, and embodied voice.
5 years ago, I left my journalism career to support companies that want to build a strong, coherent, and lasting voice.
Not "one-shot" content, but a real editorial vision.
Today, I work as an outsourced editorial consultant for premium beauty brands that want to:
→ Clarify their positioning
→ Structure a solid editorial line
→ Deploy a consistent long-term content strategy
→ Develop the voice of their founders
→ Produce demanding content (brand content, SEO, LinkedIn, social media)
→ Become leaders in AI search engines in the coming months
My approach is journalistic in method.
Strategic in vision.
Creative in execution.
I don't just produce texts. I build narratives that support a brand's growth and credibility over time.
What are my clients looking for?
An external yet involved perspective.
A demanding writing style.
A partner capable of thinking 6 months, 1 year, 3 years ahead.
If you are looking for a long-term collaboration to structure and embody your brand's voice, let's talk.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 50km), Biarritz (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Strasbourg (up to 50km)
Experience
- ManucuristContent DesignerFASHION AND COSMETICSNovember 2024 - Today (1 year and 9 months)Paris, FranceWriting 4 SEO articles per month for the Manucurist blog on various topics related to manicures.
- IT Global L'OréalContent Strategist, Content DesignerLUXURY GOODSNovember 2023 - December 2023 (2 months)Managing a community of 300 active members within the Data Scientist Hub, internally at L'Oréal. Fostering interaction and collaboration between different profiles (Data Scientists, Data enthusiasts,...) by imagining new formats and original content.1 / Analysis of the internal platformActive monitoring to identify good content and content that seems relevant to rework2 / Reflection and development of a global strategy for editorial and communication content*Definition of Tone of Voice and content style according to the target audience*Proposal of suitable formats for future content and events3 / Development and writing of the department's first newsletter*Planning, organization of ideas*Preparation of interviews*Writing
- Les Laboratoires de BiarritzWriter/CopywriterFASHION AND COSMETICSSeptember 2021 - Today (4 years and 10 months)- Writing about twenty posts per month for social networks (Instagram, LinkedIn)- Writing pages for the website and product descriptions- Brand-related thinking and development
Reviews
M
Marie
D plus for care
Reviewed on 12/30/2021
A big thank you to Emmanuelle who did a great job!
Fast, efficient, and high quality! She was able to immerse herself in the brand very quickly to provide us with well-written texts!
I'll order again++
Hugo
Hugo Nicole
Reviewed on 10/28/2021
A great first assignment with Emmanuelle for writing a beauty article! Easy communication, captivating writing, and a top-notch tone! I am truly impressed by the quality of the output, the relevance of the content, and adherence to the brief. I will not hesitate to work with Emmanuelle again to write new beauty articles. Thank you again, I couldn't have asked for better!
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Education
- Journalism (press, radio, and television)School of Journalism of Toulouse (EJT)2016
- Master II International Political JournalismSciences Po Aix en Provence2015