Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
In an era where consumers increasingly value the environmental and social impact of companies, a strategic and coherent marketing approach is crucial.
Marketing is not a dirty word; I believe in and advocate for responsible marketing, serving businesses that understand their role in the global challenges that concern us all.
I offer my skills and expertise to your impact-driven business to give it the visibility it deserves, to raise awareness, and to show that other organizational models, other ways of consuming, and other visions for a desirable future exist.
Together, I want to be part of the solution.
I help you achieve your goals by developing an ethical and responsible Digital Marketing strategy for your business and then deploying it alongside you.
To ensure the effectiveness of the marketing campaigns developed together, we will implement the necessary elements to measure their performance and impact. We will also build transparent and adapted reports for tracking by various stakeholders.
By choosing to work together, you will benefit from my commitment, a shared set of values, and my understanding of the specificities of marketing for impact-driven businesses and the social and solidarity economy (ESS). I am dedicated to making your business shine, attracting the attention of individuals, prospects, and clients who share your values, and fostering reasoned, healthy, and ethical growth for your company.
Contact me and let's discuss!
Emmanuelle Rivereau
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km), Boulogne-Billancourt (up to 10km)
Experience
- SodexoDigital Marketing Manager - Change Management SupportHOSPITALITYNovember 2023 - May 2024 (6 months)Boulogne-Billancourt, FranceEnglish-speaking work environment- Implementation and optimization of inter-departmental processes and best practices (Sales / Operations) and with Global teams (US/UK) to ensure the quality and processing of data collected on common tools (Salesforce, Hubspot)- Coordination, management, and reporting at the Global level (Campaign Performance, Acquisition/Nurturing/Conversion MQL/SQL)- Multi-channel approach: Marketing Automation, CRM, SEA, SEO, SMO, LinkedIn Ads- Creation of recurring and one-off Marketing Automation campaigns (Acquisition/Nurturing) and associated assets (Lists, Emailing, Landing Pages, Forms, Workflows)- Management of an SEA/Social Ads agency, creation and optimization of recurring and one-off campaigns (Google Ads, LinkedIn Ads)- Planning, creation/translation, distribution of content (blog posts, case studies, white papers) on the website, social media, sponsored campaigns, and email marketing- Monitoring of SEO agency optimization recommendations and development agency implementations on the website (FR scope)
- Team for the PlanetPartnerRESEARCHDecember 2021 - Today (4 years and 6 months)Because we are the last generation capable of preventing climate collapse, I am joining @Time for the Planet as a partner. What is @Time for the Planet? It is an ambitious and passionate non-profit organization dedicated to tackling the most important and urgent problem for humanity: global warming. Time for the Planet relies on entrepreneurship, collective intelligence, and the principle of sharing solutions under open-source rules. Their vision captivated me! If you are concerned and wish to learn more or offer your support, please visit their website: time-planet.com. ⎮timefortheplanet
- CAPGEMINISenior Digital Marketing Consultant | SEO, Webmarketing and Data MarketingCONSULTING AND AUDITSSeptember 2017 - August 2021 (3 years and 11 months)92130 Issy-les-Moulineaux, France- Digital Marketing Project Kick-offs and scoping workshops- Competitive benchmarks, technical and semantic SEO audits, and recommendations- UX optimization recommendations for customer journeys (site structure, wireframes)- Support for digital marketing strategy (Content, Social Media, Emailing, Customer Service)- Project management and support for technical teams- Definition of business objectives, associated KPIs, and reporting (SEO, Social Media, Emailing, SEA)- Creation, management, and administrative follow-up of the Digital Factory Paris intern/apprentice community (30 people), participation in weekly steering committees- Mentoring a "Junior" profile
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Education
- Deploying an CSR approach, CSRIn the Air of the Time2022Déployer une démarche de RSE, RSE
- Digital Advertising Strategy Specialization, AdvertisingUniversity of Colorado Boulder2021Digital Advertising Strategy Specialization, Publicité