Freelancer profile translated to English.

Description

After more than 12 years of professional experience in digital marketing and E-commerce within various fashion brands and more recently in beauty, I now offer my digital expertise as an independent.

My goal: to continue helping passionate, inspiring brands with strong values and a game-changer vision to gain online visibility and win consumers' hearts.

A digital Swiss Army knife, I have a 360° vision, a strategic and operational scope, adept at test & learn, with performance at the heart of actions, all with a strong appetite for the creative dimension and the development of online branding.

Languages

English
Fluent
French
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

THOM Group
PO
RETAIL (SMALL BUSINESS)
February 2022 - Today (4 years and 5 months)
Paris, France
Lazartigue
International Digital Manager
FASHION AND COSMETICS
May 2019 - May 2021 (2 years)
My mission: Following the brand's rebranding, build the brand's digital ecosystem and deploy it in international markets.

Manage the 360° digital P&L: budget construction, objectives, forecasts.
Brand Content Strategy: Write the digital communication plan & produce visual content & copywriting: monitoring, mood boards, creative briefs, shooting production, casting. create copy (blog, social media, newsletter), manage partnerships...

Manage multi-channel ROI-first acquisition / SEA, SMO, CRM. Develop campaign calendar, monitor budgets/optimize (per CPC). Implement with agencies. Dashboards by platform & multi-channel view.
Manage social media and influence: from editorial calendar development to post scheduling for France. Implement influencer campaigns. Guidelines for international markets (0 to 60K followers IG worldwide - 0 to 13.5K followers France).
E-commerce: Define commercial calendar and deploy operations, manage e-business KPIs (+50% revenue in 2020, 20% of total brand revenue), roadmap for functional evolutions & maintenance, deploy in international markets. Continuously optimize customer experience - Manage Customer Service/after-sales service.
Groupe ETAM
E-commerce Consultant: Content & User Experience
RETAIL (LARGE RETAILERS)
October 2021 - January 2022 (3 months)
e-merchandising Content Marketing photo shooting UX E-commerce Content Strategy