Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
Paid Media & Digital Strategy Expert - over 10 years of experience in agencies and client-side.
I have supported brands like Sandro, Accor, and Roche Bobois by building and managing global Paid Media strategies, always with an obsession for results.
My career has allowed me to:
• Manage teams of up to 3 people
• Coordinate international projects (Europe)
• Manage and optimize substantial budgets
• Activate multi-channel expertise: Search, Retail Media, Display, Affiliate, Paid Social
• Drive change through global guidelines, dashboards, attribution, and automation.
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 20km), Genève (up to 10km)
Experience
- Roche BoboisTraffic Manager EuropeLUXURY GOODSJanuary 2023 - May 2025 (2 years and 4 months)Paris, FranceManagement of the multi-channel digital acquisition strategyImplementation of Google Shopping positioning: integrator selection, technical project management, and product feed launch.Implementation of dashboards to aid managementPerformance trackingCross-functional coordination with marketing and sales teamsOptimization of user journeys and conversion funnels on digital platforms.
- Accor SAMetasearch Program Manager EuropeHOSPITALITYMarch 2022 - December 2022 (9 months)Issy-les-Moulineaux, FranceDefinition of the Metasearch program strategyInvestment managementCampaign creation, monitoring, and optimizationDashboard creation for management supportResults analysisMARKETS: FR / UK / DE / ES / IT / PT / MT / IL / GRBRANDS: major Economy, Middle, and Premium hotelsCHANNELS: Price comparison sites (Google Hotels Ads, Trivago, Tripadvisor, Kayak) Retargeting (Criteo then RTB House test) Affiliate (Kwanko),
- IKKS GROUPAcquisition Manager EuropeE-COMMERCEJanuary 2021 - October 2021 (10 months)Paris, FranceImplementation of the global acquisition strategyCoordination of all channelsIdentification of new acquisition channelsMonitoring and measurement of KPI performanceMeasurement of campaign effectiveness and optimizationImplementation of automated reportingDevelopment of Local SEONew market launchMARKETS: FR / UK / DE / ES / ITBRANDS: IKKS Women / IKKS Men / I.codeCHANNELS: SEA, SMA, Retargeting, Emailing, SEOTOOLS / TECHNOLOGIES: Google Analytics, Lengow (Feed aggregator), Google Ads, Microsoft Bing, Facebook/Meta Business, Criteo,
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Certifications
- Google Analytics Individual QualificationGoogle Digital Academy (Skillshop)
- Google Adwords Certification - Certified Mobile Advertising ProfessionalGoogle2020