Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
My motto: 'Listen, Collaborate, Facilitate.'
Nearly 20 years of corporate experience in CRM, Loyalty programs, omnichannel targeted communication, Marketing studies, and Digital... and now as a Consultant and trainer.
My credo: placing the customer at the heart of the company's strategy and operations.
I support companies in designing and implementing their Customer Marketing strategy.
I work on Customer Relations, CRM, Digital, and specifically on:
- loyalty, communities, customer knowledge, segmentation, scoring, churn
- The omnichannel engagement plan and automated Marketing campaigns
- Customer Orientation: supporting a 'Consumer centric' vision throughout the company, optimizing customer experience, implementing satisfaction surveys, customer service, reporting
- The digitalization of Customer Relations
- The selection and support for implementing CRM tools such as 'Unique Customer Reference (RCU)' and Marketing Automation.
I am pedagogical and am committed to upskilling internal teams.
My area of expertise is Retail.
Spanish
Conversational
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ConfidentielleSupport for the selection and implementation of a B2B CRMTECHJune 2020 - Today (6 years)Paris, FranceCreation and facilitation of virtual workshops for sales pipeline formalization.Writing use cases and functionalities.Selection support.Writing User Documentation.Facilitation of technical meetings and the project committee.
- DPD groupChatbot & Customer ActivationTRANSPORTATIONJanuary 2021 - March 2021 (2 months)Paris, FranceTarget customer journey formalization.Writing use cases and functionalities for the group Chatbot.Identification and description of priority objectives for Customer Activation.European mission in English.
- Sephora Asie Sud EstLoyalty platform RFPRETAIL (SMALL BUSINESS)October 2020 - December 2020 (3 months)Paris, FranceCreation and facilitation of virtual workshops with various Southeast Asian countries to gather needs regarding loyalty. Writing use cases and functionalities for the creation of a tender document for the selection of a loyalty platform for 10 Southeast Asian countries.
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Education
- DESCAF, Higher Diploma in Business, Administrative, and Financial StudiesTOURS BUSINESS SCHOOL, ESC TOURS1988Option Marketing, Vente, Distribution.
Certifications
- Professional Certificate FFP Independent TrainerISFORM2020