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Malt Strategy
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Malt Tech Trends 2026
Emmanuelle MesnardEM

Emmanuelle Mesnard

Stratégie Marketing - Offres, Produits et Services

€800/day
Paris, FR
8-15 years
Marketing
Market Research
Value Proposition
Competitive Analysis
Pricing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Emmanuelle

 Par une compréhension rapide des enjeux (client, business, marché, techno.) je définis, délivre et gère des propositions de valeur rentables centrées client dans des environnements technologiques concurrentiels.
- Etudes de marché
- Panorama concurrentiel
- Positionnement
- Personas
- Proposition de Valeur
- Pricing
- Messaging
- Stratégies de GTM
- Optimisation de site web
- B2C et B2B2C
 Analytique, adaptable et créative je m’adapte aux nouveaux environnements, marchés et cultures.
 Véritable "Team Player" j'intègre les équipes existantes et contribue à fluidifier les conversations et à améliorer les modes de collaboration
 "Petit" plus... J'ai une connaissance fine des mécanismes et enjeux du web3 et de la blockchain

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Nanterre (up to 10km)

Experience

  • E.SNCF
    Catalog Manager
    TRANSPORTATION
    January 2024 - Today (2 years and 7 months)
    Saint-Denis, France
    Steering and managing the roadmap and digital service offering catalog.
    Cross-functional governance of offerings.
    Building business models
    Financial Modeling Pricing Strategy Governance Complex Project Management Marketing
  • LITOGAMI
    Marketing and Business Development North America
    PUBLISHING
    April 2023 - Today (3 years and 3 months)
    Nanterre, France
    Part-time mission supporting the company founder
    - Consumer website redesign
    - Landing pages
    - Market research for Museum shops and solar panel installers in North America
    - Sales prospecting USA Canada
    Showcase Website SEO International Business Development Landing Pages
  • CARDASHIFT
    Marketing Strategy
    ENVIRONMENTAL
    February 2023 - March 2023 (1 month)
    Paris, France
    ReFi platform based on blockchain and NFT issuance to finance circular economy players
    My missions:
    - Updating positioning and value proposition
    - Internal alignment around values and mission
    - Investor pitch deck
    - Target qualification and persona drafting
    Persona Market Research Positioning Strategy Blockchain Marketing Strategy
Check out Emmanuelle's experience

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Education

  • Master of Project Management
    ESCP Business School
    1994
    Master's degree, Project Management
  • DFIN-511 Introduction to Digital Currencies (MOOC), Blockchain
    University of Nicosia
    2018
    DFIN-511 Introduction to Digital Currencies (MOOC), Blockchain
Check out Emmanuelle's education

Skill set

Blockchain
Project Management
Data Analysis
Marketing Strategy
Marketing Strategy
Business Strategy
Product Launch
Strategic Partnerships
New Business Development
Strategic Partnerships
Marketing Plan
Business Plan
Market Analysis
Requirements Gathering
Product Marketing
Messaging
Benchmarking and Competitive Analysis
Showcase Website
SEO
International Business Development
Landing Pages
Persona
Positioning Strategy
NFT
Competitive Analysis
Project Management
Strategic Recommendation
Customer Analysis and Segmentation
Strategic Analysis
Content Marketing
Web Marketing
Social Media Marketing
Go-to-Market Strategy (GTM)
Geomarketing
Partnership Development
Website Redesign
Value Proposition
Web Marketing Strategy
Branding
Positioning
Renewable Energy
Solar Energy
Distribution
Sales Negotiation
Importation
Product Launch
Website Redesign
Import/Export Activities
Brand Identity
Sustainable Development
Adaptability and Flexibility
Pedagogy
Creativity
Management
Customer Loyalty
B2C
Growth Strategy
Customer Segmentation
Task Force
Business Development
Brand Strategy
Brand Development
Marketing Campaign
Analysis and Synthesis
Pricing Strategy
Promotional Strategy
Listening Skills
Proactiveness
Creativity and Innovation
Conviction
Investment Strategy
Resource Optimization
P&L Management
Technological Innovation
Branding & Identity
Business Model
Revenue Management
Revenue Analysis
Marketing Campaigns
Pivot
Turnaround
Cost Reduction
Team Management
Steering
Value-Added Services
Telecommunications
Partnership Research
Regulation
Roaming
Promotional Marketing
P&L Optimization
Product Marketing
Value Added Services
Connected Devices
Value-Added Services
Brand DNA
UI/UX Design
Organizational Skills
Negotiation
Mobile Web
Mobile Services
Portal Management
Efficient Organization
Innovation Marketing
Project Management
Program Management
Search Engine
Cross-functional Management
Pricing
Complex Project Management
Pricing
Tariff Products
Product Marketing
Impact Analysis
Analytical Skills
Customer Service
Creative Problem Solving
Crisis Management
Reactivity
Listening Skills

Categories