Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
Specialist in managing communication and digital projects, I help you design adequate user experiences, impactful messages, and effective SEO strategies, based on in-depth knowledge of B2B and B2C markets. Accustomed to working in an international environment and supporting change, I speak fluent English.
Areas of expertise:
- Internal, institutional, PR, social media communication
- UX/UI and webmarketing project management
- Branding/brand identity
- Web writing, SEO
- Web design and content creation (print, audiovisual, DTP)
For any further information, contact me by private message.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Agence ELDC - Branding, Digital et CommunicationBranding, Digital and Communication ConsultantOctober 2022 - Today (3 years and 9 months). **We Cycle (Bicycle/E-bike Sales Store)**: UX/UI analysis of the website, SEO optimization, creation of communication materials; implementation of webmarketing (CRM, SEA, and customer loyalty approach). **Sauve Qui Peut (Sale of retired racehorses - 58,000 Facebook followers)**: Brand repositioning, creation, SEO, and launch of the website sauvequipeut-sqp.fr, analytics setup and monitoring. **Equi'Cantal (Equestrian Tourism)**: Creation of the website equicantal.fr, design of visual materials and photojournalism. **Your Comics (Content Creation Agency)**: Editorial project manager, management of a client portfolio (luxury, banks, institutions...)
- Biscuit InternationalGROUP COMMUNICATION MANAGERAGRICULTUREDecember 2024 - September 2025 (9 months)Paris, FranceEuropean leader in biscuit manufacturing - 5000 employees - 8 countries, 32 production sites. Harmonization of over 120 country-specific references into the company's generic identity: coordination with local marketing teams, adaptation of packaging, enrichment and digitalization of the product catalog. Organization of an international seminar in Croatia for top management: selection of speakers (including AI and Industry 4.0 experts), design of activities, logistical and budgetary management. Launch of the first edition of the BI Awards with country HR teams: an employee recognition program defined following the initial conclusions of the Great Place to Work survey. Deployment of Sociabble for all employees: user onboarding, setup and testing, creation of the communication kit, editorial charter, and launch campaign. Management of Group projects: CEO presentations, e-learning platform launch, PIM, CSR report, website, social media, content (print, digital, and videos), product shootings
- VINCI Concessions (groupe VINCI)BRANDING AND COMMUNICATION MANAGERTRANSPORTATIONMay 2024 - December 2024 (7 months)Nanterre, France20,000 employees - 100 airports, highways, and railway projects in 24 countries. Deployment and control of the brand identity of VINCI Concessions, its subsidiaries, and during acquisitions. Redesign of the media library: new taxonomy and improved DAM user experience. Creation of reusable materials and enrichment of collaborative spaces (SharePoint, Figma, Klaxoon...). Support for Group projects: internal and public events, e-learning content, digital consulting, AI POCs, COMEX interventions, greetings, subsidiary support, content creation
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Education
- Master II Digital Communication and TechnologiesCELSA / INSTITUT DES MINES TÉLÉCOM ALÈS2022Stratégies et gestion de projets média / digital
- UX/UI Design TrainingLA PASSERELLE2021UX/UI Design , webdesign , gestion de projets Agile
Certifications
- Google Analytics CertificateGoogle2022
- Google Tag Manager CertificateGoogle2022