Emmanuelle Le Gall

– Design and deployment of a complete B2C e-commerce strategy: DTC site (WooCommerce), marketplace presence, specialized reseller network. – Definition of brand positioning, product architecture, and go-to-market plan — from cosmetic formulation to market entry. – Management of digital campaigns (SEO, social media, email marketing) and continuous conversion rate optimization.

– Customer relationship management, CRM, and loyalty; monitoring of commercial KPIs and performance reporting. – Coordination of B2B partnerships (distributors, resellers, suppliers) and negotiation of framework agreements. – Obtaining COSMOS Organic certification (Ecocert) — compliance with EU Cosmetics Regulation (PIF). – Crowdfunding via Ulule: campaign design and management, community mobilization, objective achievement.

Le Cercle Stratégie is a co-development program for leaders who want to think more clearly in complex decision-making moments.

I facilitate groups of 6 leaders in structured cohorts.

A rigorous 6-step protocol, total confidentiality, peers of the same level. Each session, one participant brings a real strategic topic. The group helps them see more clearly.

In parallel, I support leaders in individual consulting on their strategic questions: go-to-market, product launch, distribution strategy, regulatory sustainability.

– Management of the complete cycle of a European funding program: calls for proposals, selection, contracting, monitoring, audits. – Management of an annual budget of €11 million — analytical rigor, reporting, and regulatory compliance. – Animation of a network of 1,200 cinema operators in 30+ countries — conferences, sector events, institutional interface. – Representation of the European Commission at major international festivals (Cannes, Berlin, Venice). – Strategic interface between DG CNECT and the network of beneficiaries; risk and incident management.