Emmanuelle K.

I've been exercising my eye and creativity for over 15 years. I'm just as drawn todesignas I am to theidea**. I believe one doesn't go without the other. Today, my work as a visual designer is **hybridbecause I develop art direction as much as visual art.

These two practices complement and enrich each other. I've seen this by building creative bridges between my various experiences, notably atPublicisin Paris andLibertyin London.

Combining handwork with digital tablet work brings aunique touchto communication.

Whether it's one practice or the other, my approach remains quite similar. I immerse myself in the values and discourse of the people I work with, I question, I search, I moodboard, I draw, I adjust, I propose, I discuss, I readjust, etc...

I easily alternate betweensolo workand **collaborative work**. Both equations suit me because they both have advantages.

Mypreferred work**, however, remains the development of a **global graphic territorythat is as close as possible to the idea to be conveyed.