Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
PPC (Pay-Per-Click) specialist for over 10 years, I've had the opportunity to work in several digital agencies (including 8 years at JVWEB) where I honed my expertise in managing online advertising campaigns (Google Ads and Microsoft Ads). In addition to being a PPC expert, I also held a training manager role, which allowed me to support and train many individuals.
With budgets ranging from tens of thousands to several million euros per year, I master the entire Google Ads ecosystem.
Today, as a freelancer, I put my experience and skills to work for my clients to help them increase their online visibility.
My goal? To design effective campaigns, optimize performance, and above all, maximize return on investment (or CPL) while respecting budgets. I am convinced that each client is unique, and I enjoy tailoring my strategies to their specific needs.
Possible missions:
SEA account audit
SEA account management
Beginner / Intermediate / Expert SEA training
SEA Coaching
My references:
Best Western
Yves Rocher
Point P
Be My Desk
EDF ENR
...
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Montpellier (up to 50km), Paris (up to 50km), Marseille (up to 20km)
Experience
- Emmanuelle GaudPPC Account ManagerCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 6 months)Montpellier, FranceAfter 10 years in agencies, I'm going freelance to help you manage your digital strategy and online visibility (pay-per-click) through Google Ads audits and account management.I also train advertisers and students to become more autonomous in managing PPC campaigns and analyzing data (using Google Analytics, Looker Studio, and Excel).
- JVWEBTraining ManagerTELECOMMUNICATIONSJune 2022 - March 2024 (1 year and 10 months)Montpellier, France- Managed a team of 5 trainers- Managed school relations- Trained the pedagogical team- Monitored post-training satisfaction- Client prospecting- Wrote pedagogical materials
- JVWEBPPC Account ManagerTELECOMMUNICATIONSOctober 2015 - January 2024 (8 years and 2 months)Montpellier, France- Responsible for the PPC strategy for a portfolio of French and international clients- Google Digital Active Training- Creation & Management of PPC campaigns (Google & Bing Ads)- Performed Google AdWords account audits- Wrote weekly and monthly reports (Excel & Data Studio format)- PPC training (beginner and advanced)- PPC monitoring- Managed Facebook Ads campaigns- Managed YouTube campaignsClients: Best Western, Point P, Kinougarde, Yves Rocher, Chantelle, Darjeeling...
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Education
- Master's Degree in Business AdministrationESC La Rochelle2014
- MBA in Digital CommunicationSup de Pub Paris2015
Certifications
- Google Ads ExpertGoogle
- Google ShoppingGoogle