Freelancer profile translated to English.
Back to original languageAbout Emmanuelle
I am available to:
- train you on data & AI literacy topics, especially on how to integrate AI into your business
- help you structure your teams (very good network built over 15+ years).
But also on operational topics, for example:
- write and implement yourcustomer acquisition and retention strategies in a world where AI is revolutionizing possibilities
- define with you thekey performance indicatorsto steer your business & implement the right tools (GTM, GA, Hubspot, n8n...), the right actions by writing aclear and precise roadmap.
Why work with me:
đ Hybrid profile: data-first, I sought a field in which to demonstrate impact, I chose marketing!
đš +15 years in start-ups/scale-ups: Deezer, LeKiosk/Cafeyn, Captain Contrat & SchoolMouv, Obat on data, marketing & product topics.
Key achievements:
âïž Boosted LeKiosk's audience to over 20 million eligible users by deploying distribution partnerships with SFR, Bouygues Telecom, Canal+, Cdiscount, Free
âïž Drastically improved customer retention by providing them with the best opportunities to discover over 2000 press titles
âïž Halved the churn rate (customer loss) at Deezer
âïž -50% on acquisition costs while maintaining +30% growth at Captain Contrat
âïžCo-authored a book to popularize data, published by Eyrolles in January 2020!
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- ObatGrowth Manager | Data & AI LeaderSOFTWARE PUBLISHINGApril 2024 - Today (2 years and 2 months)Construction company management finally simplified (SAAS for building tradespeople and their networks). +100 employees.Year 1: In charge of the upsell and retention scope, including:- upsell/churn prediction algorithm based on SaaS usage, third-party data, and browsing data- construction of a suitable marketing sales scenario- implementation of robust data governance, oriented towards business value and explainability.Position combining strategy and operations, with full autonomy to take actions aimed at rapidly developing upsell and retention.My full-stack data and digital marketing skills also allowed me to build a separate, complete data product, and thus a new revenue stream.Tools used: python, gcp, elastic cloud, n8n, hubspot, open ai, hugging faceYear 2: Leads the company's "AI First" transformation: integration of AI into all businesses and processes (deployment of AI copilots, training of all teams to make them "augmented" and autonomous in AI usage...).
- MaddieFractional CMOHEALTH AND WELLNESSSeptember 2022 - April 2024 (1 year and 7 months)Grenoble, FranceGlobal management of the web marketing scope directly with the founders, including:
- website migration to WordPress
- inbound marketing strategy: SEO, SEA, paid social
- marketing automation
- SchoolmouvCMO & CDOEDUCATION AND E-LEARNINGNovember 2020 - October 2023 (2 years and 11 months)Toulouse, FranceEducational platform built for students from 1st to 12th grade! From 1 to 3M MAU, +40% conversion to paying, LTV x 2, managed a team of 8 people.âïž We made SchoolMouv a trusted brand loved by its target audience (influencers, PR)âïž We implemented an ambitious content strategy that meets Google's and the target audience's standardsâïž We optimized everything and made decisions thanks to data (SEO, paid social, SEA, partnerships activation)âïž We gained significant collective expertise in acquisition, customer care & sales.How? By focusing on execution!𧚠Growth: SEA, SEO, social (TikTok, Snapchat, Facebook...) with a ROAS always above 1, automation, CRM, ASO, all driven by datađ€ Branding, kids & parents influence, partnerships (Orange, Free, Molotov, Acadomia, Belin, L'Etudiant, FFN...)đ Data: we built a stack that allows us to track our business and conduct experiments continuouslyđą Sales (Hubspot addict) & Care (>4.4/5 avg. rating).
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Education
- Statistician EngineerENSAI2009Ingénieure statisticienne avec spécialisation en marketing quantitatif et gestion de la relation clients
- DEUG EconomicsParis I Panthéon Sorbonne2006