About Emmanuelle
Hello there! I'm Emma, a passionate digital product leader with 15+ years of hands-on experience scaling products across APAC and UK/Europe. I'm dedicated to creating innovative solutions that engage users and drive tangible business results.
What Sets Me Apart?
- Global Perspective: I've successfully launched products across diverse markets, adapting strategies to local nuances while maintaining a cohesive brand vision.
- Data-Driven Decision-Making: By harnessing the power of analytics, I identify growth opportunities others might miss, turning insights into action.
- Cross-Functional and Multicultural Leadership: I excel at uniting teams around a shared vision, fostering collaboration that sparks creativity and delivers results.
My Impact in Action
- Led a product launch that increased user registration by 40% in 12 months.
- Implemented a content-driven growth strategy that improved a site’s organic visibility by +20% YoY
- Consistently achieved a Net Promoter Score (NPS) of 79 for mobile apps on iOS and Android, demonstrating high levels of customer satisfaction and loyalty.
Tools of the Trade
I leverage a comprehensive toolkit to drive success, including:
- Behavioural Analytics: Amplitude, MS Clarity, Full Story
- Survey & Market Research: Google Trends, SurveyMonkey, Typeform, User interviews
- Product Design and UX Figma, Usability Hub, Invision, ZeroHeight, Maze
- Data: Segment, GA, Looker, Tableau
- Marketing & CRM: Mailchimp, Braze, Sendgrid
- SEO & Content: Prismic, WordPress, SEMrush, Google Search Console
Whether you're looking to launch a new product, scale an existing one, or transform your digital strategy, I'm here to help you achieve and exceed your goals. Let's connect and explore how we can turn your vision into a success story.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ResdiarySenior Product ManagerTECHFebruary 2021 - February 2024 (3 years and 1 month)Singapore, SingaporeAs a key team member at ResDiary, I spearheaded the launch and development of Dish Cult, a global restaurant discovery and booking platform. I developed and implemented the strategic vision for this multi-platform product (web, iOS and Android), ensuring alignment with company objectives. My role involved orchestrating collaboration among diverse, multicultural teams to drive the platform's growth and success throughout its lifecycle.
- NetmumsProduct Management ConsultantPUBLISHINGMay 2020 - February 2021 (9 months)Singapore, SingaporeAt Netmums, I managed and grew a vibrant online community by implementing best practices and leading the moderation team. My strategic approach to community management resulted in a significant 10% year-over-year increase in user engagement, showcasing my ability to enhance user experience and foster community growth in a digital environment.
- NetmumsProduct Manager promoted to Product DirectorPUBLISHINGSeptember 2018 - February 2020 (1 year and 5 months)London, United KingdomAt Netmums, I spearheaded the strategic direction and execution of the product roadmap, driving growth to 4 million unique users and 30 million monthly page views. I successfully managed the migration of the website's user-generated content (UGC) platform, resulting in a 10% year-over-year increase in total audience and revenue. Furthermore, I led the redesign of the second most visited section of the website, which boosted overall engagement metrics by 15%.
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