Emmanuelle D., Business Analyst Marketing & Data

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Description

I help companies transform their marketing and business data into concrete decisions.

With 13 years of experience in digital marketing, I have developed a strong understanding of acquisition, performance, and conversion challenges.

Having trained as a Data Analyst (Le Wagon), I now bring a structured and data-driven approach to business analysis.

My mission proposals:

Performance analysis (acquisition, CRM, funnel)

Dashboard construction (Power BI / Looker)

Data-driven strategic recommendations

KPI definition

My tools:

SQL, Python, Excel, Power BI, Looker, GA4

Available for marketing, product, or performance-oriented Business Analysis missions.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km), Pau (up to 50km), Toulouse (up to 50km)

ESV DIGITAL
Account Manager
DIGITAL AND IT
November 2021 - January 2026 (4 years and 2 months)
- Client relationship management
- Strategic management of a client portfolio (multi-sector) with overall performance responsibility
- Definition and monitoring of business and marketing KPIs (acquisition, conversion, ROI)
- Budget supervision and marketing investment optimization
- Performance analysis and identification of growth levers
- Data-driven strategic recommendations to guide client decisions
- Account development (upsell, retention)
- Coordination of multidisciplinary teams (marketing, technical, creative)
- Team supervision / management
Data Analysis Project Management Team Management Communication Web Marketing Strategy
ESV DIGITAL
Digital Marketing Consultant
DIGITAL AND IT
May 2013 - October 2021 (8 years and 5 months)
- Analysis of digital campaign performance (traffic, conversion, acquisition)
- Construction of reporting and KPI monitoring dashboards
- Identification of optimization opportunities and operational recommendations
- Monitoring and optimization of acquisition channels (SEA, Social Ads, Display, SEO)
- Data interpretation to improve user journeys and conversion
- Collaboration with teams to deploy optimizations
- Client support in understanding and utilizing data
Digital Marketing KPI Definition and Monitoring SEA Data Visualization Reporting

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Signup to reveal

Data analyst
Le Wagon
2026
Data analyst
Master in Communication
Institut Supérieur Européen de Gestion
2008

Check out Emmanuelle's education

Business Analyst