Emmanuelle Bussien

Bloomia is my freelance business dedicated to the digital communication of independents and businesses. I specialize in the wellness, health, and fashion/beauty sectors. I help my clients build an authentic, consistent, and aesthetically pleasing online presence that reflects their image and pace.

Services offered:

• Tailored digital strategy

• Community Management: complete management of social networks (Instagram, Facebook, TikTok), content creation, writing, planning, engagement.

• Visual Identity & Templates: mood boards, logos, color palettes, typography, custom Canva kits.

• Training & Coaching: individual or group support.

• Visual Merchandising: to harmonize the digital and physical presence of brands with a physical store.

My approach:

• Aesthetic sensibility and human storytelling above all.

• Gentle yet effective strategy: no algorithmic stress, but well-thought-out and sustainable communication.

• Attentive to unique, passionate, discreet, or intuitive personalities who want to be better known without losing their authenticity.

Types of clients supported:

• Freelancers in health, wellness, beauty, fashion, or any field that aligns with my values!

• Physical locations: spas, concept stores, clothing or wellness/beauty boutiques

• Schools and organizations related to entrepreneurship

As a Visual Merchandiser at Pull&Bear, I was responsible for the store's visual identity and showcasing collections according to Inditex group guidelines, while adapting to local specifics and clientele.

Main responsibilities:

• Daily rearrangement of sections based on new arrivals, product rotations, and stock.

• Creation of impactful and attractive window displays according to launches and seasons.

• Monitoring the brand's visual identity across the entire sales floor.

• Optimizing the customer journey in-store: organizing hot/cold zones, product zoning, accessory placement.

• Collaboration with the management team to ensure consistency between merchandising, sales performance, and operational needs.

Specifics:

• Strong fashion sense, continuous monitoring of retail trends.

• Adaptability between group directives and local initiatives.

• Fast-paced work environment (express rearrangements, sales peaks, promotions…).

• Experience in store openings with complete setup of the sales floor.

Current goal:

To offer my visual merchandising skills as a freelancer, to help brands, independent boutiques, and concept stores create a harmonious, strategic, and visually coherent sales space, in line with their universe and values.

At the E.Leclerc shopping center parapharmacy, I held a versatile position combining customer advice, merchandising, sales promotion, and digital communication.

Main responsibilities:

• Customer advice in parapharmacy: personalized guidance in dermocosmetics, hygiene, natural products, and specific treatments (especially for sensitive skin, hair, babies…).

• Highlighting promotions and new products on shelves (layout, labeling, point-of-sale displays).

• Creation of visuals for the shopping center's internal screens: dynamic posters, animations, commercial announcements.

• Community management: creation and management of the parapharmacy's Facebook and Instagram accounts (visuals, text, stories, post scheduling).

• Support in stock management and shelf organization.

Skills utilized:

• Solid knowledge of cosmetics, dermo-care, and natural products.

• Proficiency in Canva for creating posters and animated visuals.

• Interpersonal skills, pedagogical approach, product showcasing.

• Autonomy in managing local communication.